X Close Window
INNOVID

Explore all News

Advertising Measurement

Global CTV Impressions Up 60%, According to Innovid Study

"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
Advertising Measurement

CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?

Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Advertising Measurement

STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers

Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
CTV Advertising

Connected TV Saw Big Gains During the Pandemic

Programmatic is gearing up to be a big winner according to Innovid's Global Omni-Channel Benchmarks report
Advertising Measurement

INNOVID STUDY: Connected TV Impressions Grew 55% YoY

Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Company & Culture

Innovid Names Dale Older as Chief Product Officer

Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions
Omni-Channel Advertising

NBCU And Innovid Collaborate On Ad Quality Controls For Peacock

The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go
Creative Management

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria
Personalization

STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands

Privacy is important, but marketers can nurture customer trust through utility and transparency
Personalization

STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty
Company & Culture

Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award

The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.

Want to Learn How We Can Make Your Advertising Easier?