Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
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reports & insights
The State of Connected TV Advertising
See where marketers like General Motors and Allergan are in their connected TV advertising journey.
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The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
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Decoding Digital Identity
Learn the crucial details of identity, why identity matters, and how to look ahead and plan accordingly.
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U.S. Video Benchmarks Report: Fall 2020 Edition
Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.
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The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
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Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
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The State of Connected TV
Report 2020
The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
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Video Trends & Best Practices for Automotive
This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
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How Leading CPG Brands Are Pushing the Boundaries of Digital Video
In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
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CTV Report | Engaging Audiences in the New Living Room
Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
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Annual Global Video Benchmarks
Innovid’s annual benchmark report aims to provide marketers, agencies and digital publishers with guidance and insight on what is resonating in video advertising. Download the report!
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Data-Driven Strategy Guide
We’ve created our new Data-Driven Video Marketing Strategy Guide - to help marketers discover the power of data and how to activate it for more personalized and effective video marketing.
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OTT Education Pack
With roughly two-thirds of US consumers now using OTT devices*, it’s increasingly important for marketers to master video advertising on the big screen. Download our OTT Education Pack to learn more.
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Interactive Video Starter Guide
Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy.
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Where Are Brand Marketers Taking Their Video Strategy in 2018?
As video continues to adapt to the ever-changing digital landscape, we can use the information from this survey to gauge where major brands are focusing their budget.
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2017 Global Video Benchmarks
Our Global Video Benchmarks release in 2017, take a closed look at how advanced video compares to pre-roll and discover the overall baseline for major KPIs in 2016.
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