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The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.
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Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
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This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
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In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
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Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
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Innovid’s annual benchmark report aims to provide marketers, agencies and digital publishers with guidance and insight on what is resonating in video advertising. Download the report!
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We’ve created our new Data-Driven Video Marketing Strategy Guide - to help marketers discover the power of data and how to activate it for more personalized and effective video marketing.
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With roughly two-thirds of US consumers now using OTT devices*, it’s increasingly important for marketers to master video advertising on the big screen. Download our OTT Education Pack to learn more.
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Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy.
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As video continues to adapt to the ever-changing digital landscape, we can use the information from this survey to gauge where major brands are focusing their budget.
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Our Global Video Benchmarks release in 2017, take a closed look at how advanced video compares to pre-roll and discover the overall baseline for major KPIs in 2016.
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