Navigating the Now Consumer / Episode 01: New Tricks for the Marketing Mix
Roku, Peacock, Disney+ oh my! While advertisers have many channels like social media, display and video at their disposal, the rise of streaming and CTV has reshaped how brands approach omni-channel strategies in more ways than one. Stephanie Geno, SVP of Marketing at Innovid and Dan Robbins, VP of Ad Sales Marketing and Partner Solutions at Roku discussed what this means for the marketing mix, and the potential of transforming traditional reach channels into much, much more.
Visit the ‘Navigating The Now Consumer’ hub.
Learn more on ‘2020 Consumer Attitudes On Personalized Advertising’.