Navigating the Now Consumer / Episode 02: An "Old Media" Mindset in a New Media World
Times are changing quickly, so why hasn’t the marketer mindset fully caught up? In this episode, Innovid’s top marketer Stephanie Geno spoke with Ron Amram from Mars, Inc. and Crystal Eastman from The Trade Desk to get their perspective on the evolution of performance marketing, and the changes that are necessary to address it today. Learn more about the silos that challenge progress, and how the biggest brands and agencies are currently solving for measurement.
Visit the ‘Navigating The Now Consumer’ hub.
Learn more on ‘2020 Consumer Attitudes On Personalized Advertising’.