Navigating the Now Consumer / Episode 03: The Simple Science of Creativity
The truly innovative campaigns we love can become complicated very quickly in execution. The question we wanted to explore is: can technology help, and if so, how? In this episode, top Innovid marketer Stephanie Geno sat down with Starcom’s chief experience officer Bohb Blair to discuss how marketers can find a balance between technology and creativity that enhances the creative process. Watch to learn how Starcom and its clients achieved greater agility, effective personalization, and ROI in a world with fewer and fewer ads.
Visit the ‘Navigating The Now Consumer’ hub.
Learn more on ‘2020 Consumer Attitudes On Personalized Advertising’.