First-of-Its-Kind Analysis: “The State of Representation in CTV Advertising”

The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive.

Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers. 

At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.