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InnovidXP Picks Up Streaming Steam in Germany & U.K.

InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.

The Great Unification of Converged TV is Here

The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!

Measurement Innovation: Driving ROI with a Unified View of Converged TV

Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.

Innovid’s Jessica Hogue on TV’s New Ad Skills

Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.

Defining Success for Converged TV Campaigns

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.

Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany

Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform

Effectiveness has leveled up – this is why your media is working harder than ever

Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?

Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions

Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement

Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming

AdTech on Deck: Currency vs. Measurement

TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.

Achieve Harmony in Your CTV Reach and Frequency

Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.

Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat

Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!

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