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Case Studies
Compulse Drives Reach Extension And Performance Impact For National Law Firm
InnovidXP data-driven proof of performance gave advertiser the confidence to increase campaign investment, extending their campaign flight and rolling it out across new markets.
Blogs
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
Videos
Right Here, Right Now Campaign Series: Converged TV Measurement Advice for the Here & Now
Converged TV measurement innovation has exploded – arming advertisers with the intel needed to “connect the dots” across linear, CTV, and digital video.
Videos
Right Here, Right Now Campaign Series: Finding the TV Ad Metrics that Matter & Making them Actionable
Innovid takes a look at what advertisers are measuring today – from reach and frequency, to awareness and outcomes (and everything in between) – and how they are using those insights.
Videos
Right Here, Right Now Campaign Series: Converged TV Measurement in Action Today
Innovid explores how advertisers are breaking down silos, focusing on the metrics that matter, and experiencing next-level reach and performance with converged TV campaigns.
Videos
Webinar: Adapt & Thrive in the Converged TV Age
Find out how the NFL is evolving mix, measurement, and creative strategies to stay competitive in an always-on, cross-platform world.
Videos
IAB Newfronts → The Future of Converged TV & Measurement Innovation
Innovid and Disney Advertising talk leveraging data, tech, and automation for reaching and engaging with audiences everywhere.
News
Innovid and NBCUniversal to Deliver Outcomes Measurement for Local Advertisers Across CTV and Linear
Innovid announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Videos
VAB Spotlight in Streaming | It’s Time to Unify Television
The TV experience is entering an entirely new phase. Modern viewers are now spread across screens, platforms, locations, and devices.
Reports
Converged TV Measurement 101
Master the fundamentals of cross-platform measurement to get ahead in the highly fragmented, but highly valuable converged TV space.
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