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Case Studies
Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign
Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
Case Studies
Uncovering UNTUCKit’s Successful TV Strategy
InnovidXP’s campaign performance analytics across days, times, networks, programs, genres, creatives and audience segments cut UNTUCKit’s cost per response by 30%
Blogs
Davis Elen Advertising Taps Into Innovid to Drive Unique Reach For Toyota and McDonald’s
How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
Case Studies
Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota
See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News
Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation
Integral Ad Science and Innovid are expanding their partnership.
Blogs
Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blogs
Innovid Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies
Innovid Measures 80% Unique Reach Percentage for General Motors
Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Blogs
Innovid Measures 87% Unique Reach Percentage for Whirlpool
How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Case Studies
Innovid Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Case Studies
Balsam Brands Drives Performance with CTV via InnovidXP
MediaMath partnered with InnovidXP to measure the effectiveness of Balsam Brand’s reach and messaging across publisher partners.
Blogs
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
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