Explore all CTV Advertising
Case Studies
Davis Elen Advertising Taps Innovid To Drive Unique Reach For Toyota
See how Innovid helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
News
Integral Ad Science & Innovid team to improve CTV ad measurement and fraud mitigation
Integral Ad Science and Innovid are expanding their partnership.
Blogs
Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
Blogs
Innovid Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid to manage frequency and measure the effectiveness of its CTV campaigns.
Case Studies
Innovid Measures 80% Unique Reach Percentage for General Motors
Innovid Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Blogs
Innovid Measures 87% Unique Reach Percentage for Whirlpool
How Innovid enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
Case Studies
Innovid Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
Blogs
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
Reports
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
News
Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
News
Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships
Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more
News
NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics
Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During
NBC Olympics’ Coverage of the Summer Games
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