Our patent pending technology allows the injection of interactive, creative objects ranging from advertisements and virtual product placement to wild creative expansions of the video content, story and characters.
The Innovid platform allows producers to define and own virtual, reusable real-estate within a ready-to-release video, while keeping the original video file and its content intact. While the video is being viewed, targeted objects and content are injected into this predefined real-estate, enabling viewers to meaningfully interact with parts of the video content and setting.
By combining cutting edge algorithms with innovative creative spirit, we focus on opening a new world of creative possibilities for producers, publishers, advertisers and viewers.