Immersive Video Ads. Simplified Ad Serving. Metrics that Matter.
The platform to create, deliver, and measure video campaigns.
In today’s overcrowded digital advertising space, cutting through the clutter has become harder than ever. With the explosive growth of video, finding the right solution to engage your audience is crucial. Innovid’s technology platform provides visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, and ad network so you can maximize brand impact, obtain meaningful metrics, and drive ROI.
Innovid developed iRoll to bring a new dimension to online video, reimagining the possibilities for interactive engagement across screens. Innovid’s iRoll connects consumers’ TV visual experience with the full interactive capabilities of the internet, rewarding consumers attention with persuasive, personalized, and permission-based creative.
iRoll turns average pre-roll and video into fully interactive, lean-forward experiences. Viewers can interact with your brand through video carousels, photo galleries, 360 product views, or store locators to name a few. In addition, you can further promote your brand with social sharing features. And with our Mobile solution you can extend your video campaign to smartphones and tablets, with a mobile-optimized version of the same creative.
That’s why iRoll consistently outperforms standard pre-roll video ads. In fact, iRoll’s engagement rate outperforms pre-roll CTR by 368%.
With iRoll you can deliver immersive consumer experiences that influence users and shorten the sales cycle.
With multiple publisher specifications, creative formats, players, and types of metrics, the enterprise-class Innovid Video Ad Server removes technology barriers created by traditional ad servers. Innovid’s technology utilizes an open framework to upload and serve video advertising regardless of protocol, with all major ad network and publisher specifications fully integrated so you can reduce operational risks and work with the media partner of your choice. VAST, VPAID, or site served, our unique rotator tag puts creative rotation in your control, removing the need to connect with publishers every time you need to update creative.
Specifically designed for advertisers and agencies, the Innovid Video Ad Server streamlines campaign management and simplifies video delivery across the ever-changing, multi-screen landscape. We can deliver on PCs, Smart Phones, Tablets, Connected TV’s, and Gaming Consoles.
Build one creative, deliver anywhere.
Standard ad servers can’t provide the kind of video-specific analytics you need to understand how your campaigns perform. Innovid provides you with the basics – impressions, completion rates, and click-thru rates – and sophisticated insights like Ad Viewability, Engagement, Awareness, Time Earned, In-unit activity, Social Sharing, and more so you can properly gauge what experiences are generating consumer engagement and delivering the greatest ROI. And since our PC and mobile units are delivered through the same ad server, you can truly evaluate the effectiveness of campaigns on the same analytics platform with consistent metrics that fully gauge cross-media performance.