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Solutions > Advertising Measurement

Advertising measurement
for the cross-channel marketplace

Measure linear, CTV, and digital advertising with independent, global measurement across platforms, partners, and devices.

TV Ad Measurement

TV measurement is experiencing a revolution, driven by emerging platforms, diversified datasets, and an industry-wide quest for new metrics. InnovidXP delivers a unified view of the converged TV universe through a cross-platform, tag-free measurement solution, powered by the scale and automation of our ad server. Driven by over one billion video impressions processed daily and delivered to more than 95 million households, InnovidXP empowers advertisers to measure linear and CTV advertising together—analyzing reach and outcomes at scale, across platforms, including walled gardens.

Audience Measurement and Performance Outcomes
for the Total TV Ecosystem

InnovidXP measures linear, CTV, and addressable for local, national, and global TV advertisers and encompasses a broad set of KPIs that provides measurement flexibility and always-on, actionable insights to evaluate both media and creative performance.

InnovidXP includes:

  • A unified view of converged TV campaigns, providing consistent audience measurement and proof of performance
  • Always-on reach and frequency metrics, including optimal reach and frequency for the greatest efficiency
  • Measurable KPIs that prove ROI and directly tie TV to online and offline business outcomes
  • Unique and unduplicated reach of CTV beyond linear and within individual publishers, including programmatic buys
  • Expansive household-level footprint of 95M CTV homes and complete local coverage across all 210 DMAs

Your Data
Is Your Data

In a world budding with walled gardens, data ownership is king. Innovid’s independence allows you to take full ownership of your data and access it however you need to. Whether it be visualizations from our analytics dashboard, via excel through our custom report builder, or in raw form through a combination of open APIs and raw log-level files, Innovid is fully committed to making our MRC-accredited metrics easily accessible.

All of Your Data
on One Platform

Feel confident in your ability to make real-time campaign decisions with Innovid’s open platform. Direct integrations with Google Ads Data Hub and Facebook’s Marketing API provide a comprehensive view of your ad serving data alongside viewability, brand safety, ad blocking, and audience measurement, regardless of how or where you purchase media.

Innovid Key

A Forward-Thinking Approach
To Identity Resolution

Identity is a critical component to advertising measurement, but our evolving ecosystem will never adapt to a one-solution-to-rule-them-all approach. To help you better understand and target audiences, Innovid Key unlocks numerous identity solutions, anchored in an unparalleled ad serving footprint across over 95 million CTV homes, in a secure, privacy-compliant manner. The result is identity resolution at scale that allows you to reach the right people with the right message while ensuring data transparency and ownership.

Trusted. Reliable. Compliant.

Media Independent

Ensure your campaign results are accurate and honest by working with a completely independent partner.

Privacy Focused

Personalization and privacy go hand-in-hand. Innovid is committed to protecting and respecting consumer privacy, including the leading privacy regulations.


Choose which partners work best for your business needs and martech stack, with a platform that is completely open and flexible.

We Work With Everyone, So You Can Advertise To Anyone.

What Else Can We Help You With?

Want to Learn How We Can Make Your Advertising Easier?