Harness the accuracy of the industry’s largest digital TV footprint
Pull insights from an unmatched, global CTV dataset of MRC-accredited impressions combined with linear ACR feeds, panel data, third-party integrations, and trillions of app/site/offline events linked by an identity key.
Pivot response data into publisher breakouts for informed media buying
Decode the nuances of publisher/network, app, device, and platform combinations that generate success against your KPIs. Identify supply path inefficiencies and highlight winning tactics for mid-flight optimization.
Analyze response rates at the version level to enhance messaging strategy
Understand your creative performance by placement, creative, creative length, creative format, DCO version, and more. Then, improve your messaging strategy to increase engagement and maximize ROAS.
