Instantly optimize ad rotation using real-time performance

Auto-adjust your messaging using machine-learned creative intelligence, leveraging our unique position as an ad server and attribution partner.

Maximize your media investment by bolstering top-performing ads

Remove the subjectivity of what makes for good messaging by employing a data-driven approach. Ensure success by automatically prioritizing your top-converting creatives.

Put data-driven insights into action, without human intervention

Select the KPIs you’re optimizing for and apply our intelligence in the same hub you use to traffic and manage ads. No need to swivel-chair between platforms.

Feed your models with Innovid-measured outcomes or external insights

Improve your messaging with our leading attribution or sync to external insights via our interoperable framework, ingesting results from your third-party partners.

Unify ad measurement and ad management with Harmony Creative

Upgrade to sophisticated, multi-variate, A/B testing and learning

The flexibility of our machine-learning solution enables you to optimize against different KPIs so that you can test and learn which messaging will resonate best with your target audience to yield success.

Customize the algorithm to match with desired inputs and settings

Select your optimization goal(s), like response rate, app downloads, brand lift, etc). Choose your source for outcomes data, be it in-house or external. Set your thresholds for significance. Fire away.

Marketing measurement partner integrations

Implement Harmony Instant Optimization and visualize its impact

Seize transparency along with control. Intuitive in-platform visuals highlight the impact of applying the optimization solution across your campaign, allowing you to validate results and adjust settings.

Creative optimization performance dashboard

“It’s TV that’s optimized at the pace of digital. That’s the big opportunity.”

Delia Marshall, President, Eicoff

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Elevating the advertising ecosystem with Harmony

Our Harmony initiative optimizes CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers.

Learn more

Take a deeper dive

Download these resources for best practices and insights to build your advertising strategies.

Why Creative Professionals Matter Even More in a World of Generative AI

Blogs

min read

Why Creative Professionals Matter Even More in a World of Generative AI

Anyone can generate a professional-grade result in seconds. But don't think that makes the creative professional obsolete.

Rethinking TV: Driving Growth, Relationships and Experiences Through Data

At Innovid’s The Future of TV is Now series at Advertising Week NY, heavyweights Sir Martin Sorrell and Deborah Wahl discussed ways in which data and creativity reshaped marketing efforts.

September 25, 2019

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