Innovid's Creative Cookbook

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From the big screen to the shopping cart, this comprehensive “cookbook” serves up top-performing recipes for success for shoppable ads. Whether you're crafting campaigns for connected TV or digital platforms, you’ll find proven strategies to drive engagement and conversions.

Explore actionable best practices on key creative elements—including:

• Best uses of branding
• Nailing timing
• Effective use of color
• CTAs
• Audio considerations
• And more!

Each section is designed to help you fine-tune your ad creative for maximum impact.

Ready to turn viewers into buyers? Download the guide today and start optimizing your creative across every screen.

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