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Measure
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Verification

Protected: Redefining
Ad Verification

Innovid’s integrated verification measures media quality and enables in-platform optimization. No tags, no latency, just faster, smarter ad performance.

Revolutionizing Ad Verification

Protected's MRC-accredited ad verification data is built directly into the ad server, eliminating extra tags and unifying reporting for faster in-flight optimization insights.

AI-Native Ensures Real-Time Precision

Our modern verification ends the "one-size-fits-all" approach. Protected analyzes the media landscape in real time, so you don't struggle to balance risk vs. reach.

Single Price. Full Verification. Instant Media Quality.

Access the full verification suite for one predictable price. This removes budgetary barriers and accelerates your journey to guaranteed media quality.

Ad Verification That Pays: From Cost Center to Growth Engine.

Attention-Fueled Creative: Get Automated Optimization

Built-in Attention measures both media quality and creative engagement. These metrics fuel Innovid’s auto-optimization engine, eliminating manual creative rotations

Supply Intelligence to help you Maintain Ecosystem Integrity

Our proprietary Supply Intelligence solution plays a critical role in preserving digital advertising integrity. Surfacing metrics like MFA detection and AI-Generated content, advertisers can optimize swifty and reduce media waste.

Brand alignment to protect yourself from content that doesn’t match your brand values.

Configure a brand profile specific to your needs by selecting your exact risk tolerance. Ensure context, emotion, tone, and semantics are instantly verified on every impression.

Improve the effectiveness of your converged TV media investments by identifying overlapping reach between channels. Apply insights to break-down channel-buying silos and improve Upfronts negotiations.

Visualize your campaign’s unique reach and impression share of voice across publisher, platform, device, or network. Highlight excessive media overlap to cut redundant deals from your plan.

Realize mid-flight demographic reach performance, broken out by the ages and genders within the households you’ve served. Critical for LDA and COPPA compliance and to ensure on-target accuracy.

Princess Cruises uses Attention to identify high performing media and creative

By being natively integrated into Innovid, Protected has direct visibility to conversions which allows for analysis alongside verification metrics including Attention Score, Viewability, and Invalid Traffic (IVT), identifying how media quality impacts outcomes, achieving these powerful results:

56.9%

Partners & campaigns with 50% Attention Scores drove the most conversions

Read the full success story

UScellular's Path to Premium Ad Quality

Using real-time ad verification, creative analytics, and attention metrics, Protected surfaced actionable insights to optimize spend and performance, seeing results such as:

14.5%

Creative Engagement Boost

10%

App Quality Improvement

40%

Key site Actions Increase

Read the full success story

We'd love to hear from you and share how we can help transform your verification

Ready to take the next step in ad verification? Reach out to us and schedule some time to discuss how Protected allows you to manage your own risk-reward ratio

Contact us