Engage players, stack your odds for success.
Capture player intent at the moment of opportunity.
When odds shift or games begin, player intent is prime. Dynamic ads with real-time lines, bonuses, or direct-to-bet links convert that impulse into immediate wagers and sign-ups.
Consolidate operations for massive scale.
Managing diverse game types, rapid promotions, and strict jurisdictional rules can slow you down. We unify your operations, centralize creative, and streamline reporting for peak control.
Track player journeys, from first bet to loyalty.
Understand what’s truly driving deposits, wagers, and retention. We connect the dots between your strategic decisions and actual player lifetime value, supporting responsible gaming.
Optimize ROI across every bet.
Create personalized, engaging ads with tools you love
Crafting compliant, real-time creative that engages players and adheres to regulations is key. Design ads that resonate personally, leveraging data & AI for high-impact betting experiences.
Ad Authoring
Design compliant, on-brand ads effortlessly. Diversify cross-channel creative for all game types and promotions.
Dynamic Ads
Automate ads with real-time odds, scores, bonus offers, and location-based rules to drive wagers and sign-ups.
Creative Intelligence
Gauge what creative elements drive impact with AI; by player segment, game type, offer, or responsible gaming copy.
Deliver campaigns securely and gain insight across your entire media buy
Get campaigns live, faster. We streamline delivery and management across all your digital channels, ensuring your message compliantly reaches players at every critical moment.
Digital Ad Management
Streamline campaign creation, management, & reporting across game types, jurisdictions, and compliance needs.
Social Ad Management
Accelerate paid social campaigns with streamlined workflows, automation, and faster ad trafficking for all games.
Audience Management
Onboard 1P and 3P player data to reach the right segments at every funnel stage, while supporting responsible gaming.
Measure campaigns to prove the value of your investments.
Gain crystal-clear insights into campaign performance. Our comprehensive analytics help you optimize spend and prove true ROI, directly linking digital efforts to player value and responsible gaming outcomes.
Identity Resolution
Future-proof your measurement. Find conversions cookies miss by linking player journeys across devices.
Attribution
Attribute outcomes to your digital strategy with KPIs like deposits, wagers, retention, or player lifetime value.
Reach and Frequency
Get clear, unique reach & frequency across all game types to maximize player reach within regulated markets.
Optimize your advertising to drive ROAS
Combining the technology and intelligence generated from our platform, you can automatically optimize your creative. Develop effective media plans. And manage frequency.
Creative Elements
Optimize campaigns and boost ROI with A/B testing, Instant Optimization, and more with Harmony Creative.
Supply Path
Reduce time, effort, fraud, and environmental waste in the CTV supply path with Harmony Direct.
Frequency
Avoid overexposure by managing frequency across your entire media buy with Harmony Reach & Frequency.
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