Innovid Orchestrator™:
The Future of Advertising, Orchestrated
From Fragmentation to Orchestration
Unite humans and AI agents in one intelligent system that automates complexity and connects every stage of advertising.
Scale with Speed & Transparency
Orchestrate your campaigns with a trusted, independent platform with MRC-accredited data, certified integrations, and instant activations across channels.
AI that Works For You
Bring your own agents (BYOA) or integrate Innovid’s specialized agents for creative, delivery, measurement, and optimization.
The Orchestration Layer for the AI Era of Advertising
Automate Complexity
Innovid Orchestrator acts as a superagent—coordinating multiple AI agents to work in concert across the advertising lifecycle.
Accelerate Performance
Replace fragmented tools and manual tasks with connected, intelligent automation that adapts dynamically across every channel.
Built on Independence
Unlike media-incentivized platforms, Innovid provides the unbiased, connective tissue that makes everything else work together.
“AI presents an incredible opportunity to bring precision and efficiency to every part of the advertising supply chain. For that potential to be realized, transparency and collaboration must be built into the foundation. At Bayer, specifically within our in-house Media team, we’ve seen firsthand how open, intelligent frameworks – like Innovid Orchestrator – can help move the industry toward that reality, where automation drives measurable, trustworthy outcomes without sacrificing integrity.”
Gary Guarnaccia, Head of Investment, Ad Tech, Bayer
How It Works
Innovid Orchestrator unites AI agents under one intelligent layer—built to learn, adapt, and scale. It also integrates with Mediaocean brands, including Prisma and Protected, to connect creative, media, and measurement workflows.
Create Agents
Generate, score, and dynamically render creative using live performance data.
Deliver Agents
Automate trafficking, QA, and campaign setup, turning weeks of work into minutes.
Measure Agents
Get real-time, cross-channel performance and incrementality insights.
Optimize Agents
Dynamically reallocate budgets and messages to drive outcomes.
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
