Innovid Orchestrator™ Connecting the Agentic Era of Advertising
Uniting Humans + Agents for an Omnichannel Symphony
From Fragmentation to Orchestration
Unite humans and AI agents in one intelligent system that automates complexity and coordinates every stage of advertising.
Scale with Speed & Transparency
Orchestrate campaigns with a trusted platform that keeps you in control—combining real-time activation, MRC-accredited data, and omnichannel intelligence.
AI that Works For You
Bring your own agents (BYOA), data, and tools to work within one open, connected ecosystem.
The AI Superagent for Modern Advertising
Automate Complexity
Innovid Orchestrator coordinates multiple AI agents to work in concert across the advertising lifecycle.
Accelerate Performance
Replace fragmented tools and manual tasks with connected, intelligent automation that adapts dynamically across every channel.
Built on Independence
Unlike media-incentivized platforms, Innovid provides the unbiased, connective tissue that makes everything else work together.
“AI isn’t just transforming marketing—it’s redefining how brands connect with people in real time. Its true power lies in orchestrating people, platforms, and purpose—from creative development to media activation and campaign optimization—to deliver meaningful customer experiences at scale. At Unilever, we see AI as a catalyst for ‘Desire at Scale’—our approach to marrying emotional relevance with performance, creating brand experiences that are always-on, deeply human, and commercially effective. Innovid’s vision for AI orchestration is bold and timely, and we’re excited to activate the Orchestrator across our brands to unlock new levels of creative quality, agility, and impact.”
Rachelle Schuimer, Associate Director Digital Capabilities, Unilever
“AI presents an incredible opportunity to bring precision and efficiency to every part of the advertising supply chain. For that potential to be realized, transparency and collaboration must be built into the foundation. At Bayer, specifically within our in-house Media team, we’ve seen firsthand how open, intelligent frameworks – like Innovid Orchestrator – can help move the industry toward that reality, where automation drives measurable, trustworthy outcomes without sacrificing integrity.”
Gary Guarnaccia, Head of Investment, Ad Tech, Bayer
“T-Mobile is reimagining what it means to stay connected in the age of AI. We’re proving that AI isn’t just a tool for efficiency - it’s a catalyst for deeper connections, smarter experiences, and real-time action. Innovid Orchestrator embodies the power of human creativity and intelligent automation working in sync. As AI innovation accelerates, we see a future where every touchpoint is adaptive, predictive, and unmistakably personal.”
Julie Mullins, Senior Advertising & Media Operations Leader, T-Mobile
“This is a generational leap, not a feature update. Marketers are trying to run next-gen AI on yesterday’s infrastructure. Innovid Orchestrator changes that. It comes equipped with a suite of AI agents—designed to automate core parts of the advertising lifecycle—while giving marketers and publishers the flexibility to bring their own data, agents, and tools into the system. It’s the connective foundation for the AI era of advertising, where humans and AI work in concert to deliver measurable business outcomes. And Innovid is the only company positioned to build it.”
Zvika Netter, CEO & Co-Founder, Innovid
How It Works:
From Agents to Orchestrator
Innovid’s AI ecosystem is built around specialized agents, each automating a specific stage of the advertising lifecycle. At the center sits Innovid Orchestrator—the superagent that directs them all for unified, continuous optimization.
Create Agents
Generate, score, and dynamically render creative using live performance data.
Creative Generator Agent, Creative Insights Agent, Predictive Scoring Agent
Deliver Agents
Automate trafficking, QA, and campaign setup, turning weeks of work into minutes.
Campaign QA Agent, Campaign Trafficking Agent, Decisioning Agent, Taxonomy Agent
Measure Agents
Get real-time, cross-channel performance and incrementality insights.
Reporting Agent
Optimize Agents
Dynamically reallocate budgets, audiences, and messages to drive outcomes.
Creative Optimizer Agent
Explore the Future of Agentic AI
Dive deeper into how NIVO unites humans and AI agents to automate complexity, enhance transparency, and accelerate performance across channels.
