Powering the agentic AI era of advertising
Innovations to leverage CTV’s full potential
New position created for Zvika Netter to scale cross-platform, AI-powered innovation across the company.
Ad Tech’s AI Chasm: Ambition Outpaces Execution Amid System Silos
Mediaocean's 2026 Advertising Outlook exposes a widening AI execution gap in ad tech, where 70% prioritize generative AI but only 19% orchestrate campaigns with it amid fragmented systems.
Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report
A new report from Mediaocean reveals that while advertisers are confidently boosting spending on digital channels in 2026, their practical ability to execute is being crippled by fragmented tech and poor data quality.
Disney+ Prepares to Embrace Microcontent in 2026
After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience.
