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INNOVID

The CPG Guide to CTV: Uncover the Latest Actionable Insights & Best Practices

Introducing InnovidXP: The Measurement Platform Built for Converged TV

Presenting our Global Benchmarks Report
CTV Beats Mobile and More Insights

Reimagine TV Measurement
Innovid Completes Acquisition of TVSquared

Innovid is a Public Company!
NYSE:CTV

An independent advertising and
measurement platform for the world's largest brands

Effortlessly engage your audiences with scaled ad serving, data-driven personalization, and converged TV measurement across linear, CTV and digital.

Connected TV Advertising Made Simple

There’s no such thing as one-size-fits-all in CTV advertising. Dozens of devices, shifting specs, and new platforms launching every month means that you need technology you can trust to help navigate creative, activate campaigns, and calculate impact. Our built-for-television technology helps marketers confidently navigate the streaming landscape through open integrations and unmatched delivery scale.
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You'll Be In Good Company

GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%

19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Read the Case Study

Innovid Insights Measures 80% Unique Reach Percentage for General Motors

80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

340%
Higher Video
Click-Through Rate
30%
Higher Video
Completion Rate
108%
Higher Video
Engagement
Read the Case Study

Anheuser-Busch Benefits from 45% Decrease in Cost Per Unique Reach

88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study

American Honda Motor Co., Inc.

Innovid Insights allowed us a new and interesting view into how our CTV investments work together. Innovid gave us the ability to leverage a single platform to gain a streamlined view of our campaigns. We appreciate their agnostic perspective and we are excited to see them continue their unique measurement of the video ecosystem.
Phil Hruska
Media Department Head

Mondelez Delivers Emotionally Resonant Experiences or a 29% Lift in Ad Recall

29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study

Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota

96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study

Renault Sees 301% Lift in Engagement Through Personalized Video Gallery

291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
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InnovidXP Delivers Single Source Of Truth For Converged TV

39%
Uplift in Engaged
Linear TV Households
78%
Incremental Reach Beyond Linear
4x
CTV Response Rate
Read the Case Study

What's New at Innovid

Want to Learn How We Can Make Your Advertising Easier?