Innovid will Merge with Flashtalking to Create Premier, Independent, Omnichannel Ad Tech Platform
Innovid will Merge with Flashtalking to Create Premier, Independent, Omnichannel Ad Tech Platform
Winning Big with CTV Advertising on Live-Streamed Sports
Winning Big with CTV Advertising on Live-Streamed Sports
Holiday Shoppable Advertising Unwrapped
Holiday Shoppable Advertising Unwrapped
Identity Unlocked: Your Guide to Navigating the Shifting Advertising Ecosystem
Identity Unlocked: Your Guide to Navigating the Shifting Advertising Ecosystem
INNOVID HARMONY
Making TV Better, Together
INNOVID HARMONY
Making TV Better, Together
An independent advertising platform for the
management and measurement of converged TV campaigns
Innovid combines ad management and ad measurement in a single platform, which enables advertisers to continuously activate, iterate, and learn, powering an infinite loop of optimization opportunities to drive business results.
Our global platform combines ad delivery, dynamic creative personalization, and measurement for the TV and digital universe, all wrapped in an interoperable, identity infrastructure. Now, advertisers can benefit from an independent advertising technology platform purpose-built for always-on intelligence.
Customer Case Studies
CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences
+10%
Site Traffic Over 8 Month Campaign
7-10%
Improvement in Campaign Effectiveness
Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy
Innovid’s competitive intelligence solution gave us invaluable insights not only into where our competitors are running but what they are running. This allowed us to optimize our linear TV plans to ensure we’re conquesting in the right environments and own spaces that were untouched in our category.
Brook Bowhay
VP, Planning & Activation | Carat
OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP
9%
HH Overlap of OTT vs. Linear
44%
Unique OTT Reach
Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV
7.1%
Average Engagement Rate Across All Versions
98.5%
Interactions Came From Survey Engagement
13X
Higher Engagement Than Innovid Benchmarks
GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Social vs. Planned
Renault Sees 301% Lift in Engagement Through Personalized Video Gallery
291%
Higher Video
Click-Through Rate
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Engagement
Davis Elen Builds On Previous CTV-Focused Strategy Success, Expanding Across Devices With InnovidXP
-20%
Cost Per Unique Reach
7X
Average Campaign Frequency
92%
Unique Reach Across
Entire Campaign
Entire Campaign
Compulse Drives Reach Extension And Performance Impact For National Law Firm
+125%
Response Rate
+88%
Case Evaluations
87%
Unique Reach
of Streaming Platform
of Streaming Platform
CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control
2H
Average Time Spent
Per Campaign End-To-End
Per Campaign End-To-End
10+
Pharma Advertisers
Owning Activation
Owning Activation
35+
Innovid-Certified
Team Members
Team Members
Haleon Deploys Personalisation Infrastructure For Greater Relevance and Efficiency
94%
Increase in Video CTR
vs. Brand Benchmarks
vs. Brand Benchmarks
2.5x
Better CTR on Youtube
For DCO Video
Compared to Standard
For DCO Video
Compared to Standard
1.6x
Improved Display CTR Through
Inflight Optimizations
Inflight Optimizations
Publicis Captures Cost Efficiencies For Panera With InnovidXP
+5%
Incremental Reach
+13%
Unique Reach Efficiency
-4%
Cost Per Unique Reach
What's New at Innovid
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