The Innovid Resource Center

EVs Present Automotive Marketers the Ultimate Omnichannel Challenge

The shift to electric vehicles (EVs) in the U.S. reflects changing consumer preferences and market dynamics, presenting unique challenges and opportunities for auto marketers.

Upfronts ‘25: The Year Frequency Intelligence Gets Picked First for Gym Class

Marketers need holistic, universal frequency intelligence across platforms, publishers and channels.

Maximize Influencer Marketing ROI with Meta Partnership Ads + Innovid

Influencer-generated content (IGC) has become a cornerstone of effective social advertising strategies. Now more than ever, consumers are leaning in and relying on recommendations from creators they trust.

Mind the gap: Why advertisers must act now on CTV

While consumers are flocking to connected TV (CTV), advertiser spending just hasn’t caught up.

Maximize impact, minimize waste: A smarter path forward for TV’s top advertisers

With the right tools and strategy, you can drive more impact, greater precision, and real business outcomes—all with less waste.

Unpacking the New Innovid: Bill Wise & Grant Parker at Marketecture Live

Last week, the ad tech world got a front-row seat to a big moment: the debut of the new Innovid — the unified company formed by the merger of Innovid and Flashtalking — live on stage at Marketecture Live.