SPARK Matrix™: AdTech Platform, Q2, 2025

The 2025 SPARK Matrix™: Ad Tech Platform report by Quadrant Knowledge Solutions is a comprehensive analysis of the current state of the ad tech platform market. It assesses the features and capabilities of leading platforms to help businesses make informed decisions about their ad tech investments and better understand the state of contenders in the space.

Key capabilities covered in the report include Buying & Planning Workflow Management, Data Management, Ad Serving, Campaign Management, Omnichannel Media Management, Integration & Interoperability, and Reporting & Analytics.

Vetted alongside numerous global providers, Innovid has secured Leader status in both Technology Excellence and Customer Impact, offering a comprehensive, unified solution for delivery, optimization and measurement across digital and CTV.

Read the report now to see the full assessment of Innovid, its capabilities, strengths, challenges, and the criteria used to analyze Innovid capabilities.

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