Lowe's: Enhancing creative performance with dynamic video overlays
November 12, 2025
•
4
min read
Goal
Limited to static overlays that didn't drive the desired engagement level, Lowe's wanted to enhance their video message without detracting from the original creative and engage with their consumers during key periods throughout the year.
Strategy
Lowe’s utilized dynamic creative build tools to quickly and efficiently develop a concept that complemented their base video message while delivering time-sensitive pushes. The collective message increased performance-based metrics for their holiday creative. Through dynamic video overlays, Innovid generated diverse iterations, offering consumers more opportunities to engage, and resulted in a performance boost across every metric.
Outcome
Outcome
Outcome
118%
Lift in CTR
214%
Lift in revenue per thousand impressions
217%
Lift in converion rate
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