2025 H2 Market Report

Using survey data gathered from almost 500 marketing professionals worldwide, this report focuses on key consumer and technology trends and 2025 H2 projected media investments. Read now to dive into:

• What ad spend will look like in the H2 2025
• Top strategic priorities for brands
• Current and upcoming marketing trends
• How Gen AI is changing the game
• What's next in CTV

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Additionally, Karsten Weide, Principal and Chief Analyst at W Media Research, provides exclusive commentary and insights into trends to watch, and Jon Lafayette, Principal at Lafayette Media Group, wraps up the report with key takeaways marketers should keep in mind for the latter half of the year. Download today to stay on top of the latest in advertising!