QKS AI Maturity Matrix™: AdTech, 2025
QKS Group's latest report “Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," introduces a first-of-its-kind AI maturity model tailored specifically for the AdTech landscape, spotlighting Innovid by Mediaocean as the Most Valuable Pioneer (MVP) for 2025.
As enterprises accelerate their transition from automation to intelligence, QKS developed the QKS AI Maturity Curve, which offers a structured approach to assess whether AdTech platforms are truly AI-native or merely retrofitting capabilities to remain competitive. The model evaluates vendors across five dimensions, including AI vision and roadmap, execution maturity, embedded generative AI, governance and transparency, and integration.
Key AI capabilities evaluated in the report include:
• AI-driven workflows with GenAI-based content customization
• Ethical AI governance with transparency and bias safeguards
• Data strategy with first-party inputs and consent management
• Customer adoption through onboarding, metrics, and ROI gains
• AI vision with leadership commitment, roadmap, and partnerships
Read the report now to see the full assessment of Innovid and its capabilities in AI-powered solution development and implementation.
