The 2026 KPI Horoscope: Measure What Matters
Because even KPIs need a little cosmic guidance.
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It's no surprise that performance measurement is essential, but challenging, in today's fragmented media landscape. And for some brands, the question isn’t just how to measure—but what you should be measuring in the first place. So how do you ensure your measurement strategy doesn't fall off the rails?
That’s where Innovid comes in.
We’ve mapped the “KPI constellations” across key industries, reflecting on 2025’s most important metrics and looking ahead to what will matter in 2026.
Inside, you’ll find practical frameworks for selecting the right KPIs, insights into how measurement is evolving, and forward-looking guidance to help you plan with confidence for the year ahead.
Download now to see what's in the stars for your industry!
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