2025 Beet.TV Series: PMG’s Mike Treon: CTV Success Requires “Controlling the Chaos” of Fragmentation

Are You Paying Attention? Why the Industry’s Hottest Metrics Might Finally Be Worth Yours.

Everyone is talking about attention metrics. But let’s be honest, they’ve been the shiny object of measurement for a while. From “time-in-view" to “eye-tracking,” attention has been sold as the ultimate answer to ad effectiveness. The reality? Not quite.

Making Streaming Ads Work For Everyone | Marketers Making Creatives

Check out our series from Cannes: Marketers Making Creatives.

2025 Beet.TV Series: Icon Media Direct’s Minnie Dimesa: Independence at the “Speed of Innovation”

According to Icon Media Direct’s EVP of Advanced Media Minnie Dimesa, independence enables quick decision-making and strategic evolution at their own pace, as well as freedom from being limited to a niche market or way of thinking.