CES 2026: Après Ads: What's next in audio measurement with SirusXM's Keri Degroote
CMO Aaron Goldman sits down with SiriusXM's Keri Degroote to chat about the role of audio in modern media strategies, how to leverage AI, and why audio remains essential in an omnichannel world.
Why Digital Audio Is Breaking Through
Consumers spend 4+ hours a day with audio, yet advertisers invest just 4% of their budgets (according to Edison Research). As podcasts, earbuds, and smart speakers drive more intimate engagement, audio is delivering incremental reach—and with media mix modeling back in a big way, measurement is moving beyond last-click.
Through partners like SiriusXM, Innovid gives advertisers a holistic, independent view of audio’s true impact across the media mix, and the tools to continuously optimize its performance.
Discover how Innovid delivers independent measurement across audio and the full media mix.
