Playbook: Testing into a Multi-ID World
The definitive guide to a phased approach with Innovid
In today's cookie-challenged landscape, advertisers have a myriad of cookieless identity solutions from which to choose. The new multi-ID world provides a path forward, but this transition can also bring challenges such as limited scale, coverage, and interoperability.
In this playbook, we lay out a phased testing approach where advertisers begin with measurement and follow with creative decisioning. Testing in this manner minimizes the risk and maximizes learnings by proving the value of supplementing cookie-based solutions before influencing in-market strategies.
Download now for your guide to a phased approach to multi-ID testing, including how to deploy for measurement, personalization, and expansion.
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