Audi: Scaling creative relevancy in market
Due to the manual work and high volume of ads needed to run campaigns across models and markets, Audi was only able to advertise 2-3 car models per market. It needed to scale their creative relevancy without the manual lift.
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Audi leveraged Innovid to streamline and accelerate the campaign set up for each of their 67 target regions, ensuring creative for each model remained consistent in all regions, while the platform automatically customized ad copy to feature location-specific messaging and CTAs. Innovid's Enhanced Catalogs enabled more offers across more regions and automated updates directly in the creative itself. As a result, Audi was able to expand to 12 models in each region.
more models per market
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