Global Airline Drives Flight Searches with personalized Social Advertising
Drive consideration and increase flightsearches while lowering cost through personalized, market specific socialadvertising.
To eliminate market cross-contaminationand drive searches, we restructured the client’s data feed to accommodateprospecting and retargeting, creative automation. We enabled advancedgeo-targeting through market specific product sets. This logic ensured thatoverlapping regional origins dynamically displayed the correct localized faredata, while automatically serving tailored map-creative to prospectingaudiences and real-time lower fares to retargeted pools.
The personalized, market-specific socialcampaign delivered a significant performance lift across the conversion funnel,generating a 48% increase in Click-Through Rate and a 24% surge in total flightsearches, while cutting the cost per search by 19%.
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