Solutions > Harmony
Making TV better, together
With CTV at a critical inflection point, Innovid’s Harmony initiative optimizes for efficiency, adds control, increases ROI, and promotes sustainability.
Elevating the advertising ecosystem
Our first-to-market suite of solutions brings harmony to brands, agencies, publishers, and programmatic platforms
- Harmony Direct
- Harmony Instant Optimization
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Harmony Direct
Harmony Direct offers you the most direct and efficient way to launch guaranteed, non-biddable media — and you’re not charged a percentage of media to activate. This streamlined supply path redistributes substantial working media dollars back into the ecosystem, benefiting both publishers and advertisers by reducing time, effort, fraud, and environmental waste.
Savings Guaranteed
Regain working media dollars without a media-based take rate for advertisers and publishers alike.
Streamlined Workflow
Solve inefficiencies that historically allowed for errors. Reduce supply path hops to get deals live in less time, with less effort.
Directness Matters
Mitigate fraud via source-direct transparency to ensure ads run where intended. Eliminate redundant data processing and storage to foster sustainability.
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Harmony Instant Optimization
Harmony Instant Optimization provides you the capability to champion top-converting ads in real-time. With this new machine-learning solution, outcome insights from the InnovidXP measurement platform are linked to the ad-serving strategy, ensuring ads that drive the desired business outcomes gain the largest share of voice. Data-driven insights are automatically put into action — without waiting for human intervention.
Single Platform Optimization
Automate measurement insights into actions within a single platform. Avoid having multiple vendors or adding unnecessary tasks to your to-do list.
Outcomes-Driven Ad Delivery
Guarantee your best converting creative is the one seen by your audience. Continuously improve ad performance by highlighting top messaging.
Optimize Everywhere
Maximize the value of your premium video investments by applying insights to enhance messaging universally across digital touchpoints.
Harmony Direct
Harmony Direct offers you the most direct and efficient way to launch guaranteed, non-biddable media — and you’re not charged a percentage of media to activate. This streamlined supply path redistributes substantial working media dollars back into the ecosystem, benefiting both publishers and advertisers by reducing time, effort, fraud, and environmental waste.
Savings Guaranteed
Regain working media dollars without a media-based take rate for advertisers and publishers alike.
Streamlined Workflow
Solve inefficiencies that historically allowed for errors. Reduce supply path hops to get deals live in less time, with less effort.
Directness Matters
Mitigate fraud via source-direct transparency to ensure ads run where intended. Eliminate redundant data processing and storage to foster sustainability.
Harmony Instant Optimization
Harmony Instant Optimization provides you the capability to champion top-converting ads in real-time. With this new machine-learning solution, outcome insights from the InnovidXP measurement platform are linked to the ad-serving strategy, ensuring ads that drive the desired business outcomes gain the largest share of voice. Data-driven insights are automatically put into action — without waiting for human intervention.
Single Platform Optimization
Automate measurement insights into actions within a single platform. Avoid having multiple vendors or adding unnecessary tasks to your to-do list.
Outcomes-Driven Ad Delivery
Guarantee your best converting creative is the one seen by your audience. Continuously improve ad performance by highlighting top messaging.
Optimize Everywhere
Maximize the value of your premium video investments by applying insights to enhance messaging universally across digital touchpoints.
Featured Resources
Introducing Harmony
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One
Bringing Harmony to the CTV Marketplace. Together.
The CTV Advertising Insights Report 2024
Learn more about how Innovid Harmony can help you reach your business goals
Our team of experts can show you how to lower waste, expand control, improve business outcomes, and create a more sustainable path forward.
Want to Learn How We Can Make Your Advertising Easier?