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Solutions > Sell-Side Solutions

Sell-side solutions to maximize advertising revenue

Reimagine the viewer experience with engaging, personalized creative, and provide advertisers with the measurement and metrics that matter most to prove campaign impact and drive cross-platform investments.


A Unified Solution to Boost
Inventory Value & Ad Impact

Innovid sell-side solutions eliminate the need for multiple creative and measurement partners to personalize experiences, prove campaign impact, and grow advertising revenue. Through our unified offering, media owners can create engaging, personalized ad experiences for audiences while delivering always-on, cross-platform insights about the campaign and creative performance. Our advanced creative formats and features enable in-the-moment messaging, increasing time spent and engagement with audiences. And with a configurable, real-time view of cross-platform reach and performance, your advertisers can understand their total campaign impact and execute against business objectives spanning reach, frequency, and outcomes.


One Global Measurement Platform
for the Entire TV Ecosystem

InnovidXP powers cross-platform measurement spanning CTV, linear, and addressable, surfacing real-time insights about ad delivery, outcomes, and audiences across broadcast, cable, streaming publishers, and DSPs. Featuring local, national and global coverage, the enterprise-grade platform automates manual processes to support media owners in any market. Enriched with identity-enabled datasets, InnovidXP is designed to elevate the measurement conversation from ratings and programming to impression delivery, authenticated viewership, incremental reach, and performance outcomes.

Better Streaming Experience

A Better Streaming Experience
with Personalized Creative

Capitalize on viewers’ migration from linear to streaming with engaging, interactive creative, and addressable ad formats that add value to the viewing experience. With Innovid, publishers gain a partner with the tools and technology to generate advanced ad experiences at scale, resulting in more creative control for their teams, unique metrics for advertisers, and above all, memorable consumer experiences.

Flexible Technology

Flexible Technology & Tools
to Scale Advertising Experiences

Support your design and development teams through our proprietary SDK, industry-first CTV COMPOSER, and deep integrations with world-class creative tools to scale the monetization of your inventory quickly and efficiently. Whether you’re looking for managed or self-service solutions, Innovid’s flexible approach offers seamless addressability and interactivity to all audiences, no matter what screen they’re on.

Metrics that Matter

Dive into the Metrics that Matter

From linear to streaming, across devices and creative formats, InnovidXP enables publishers, DSPs, broadcasters, and cable companies to measure reach, frequency, and outcomes across their inventory, delivering the metrics that matter for every vertical and use case.

  • Household reach & frequency
  • Unique & incremental reach
  • Performance outcomes (sales, app activity, web visits, registrations, etc.)
  • CTV-to-mobile conversions (QR code, SMS text, etc.)
  • Engagement (in-unit clicks, time earned, app install, etc.)”

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Want to Learn How We Can Make Your Advertising Easier?