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CTV Advertising

CTV and Retail Media: How They Are Working Together to Drive Results for Brands

Learn from the #1 ranked non-celebrity panel at Advertising Week New York 2023! In this live recording, you’ll discover how advertisers are driving scale, engagement, and action for brands with CTV.
Advertising Measurement

Measure, Optimize, Repeat: Lessons Learned from a First to Market Approach

Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights.
CTV Advertising

The Great CTV Data Disconnect: Innovid’s Dave Helmreich

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.
Advertising Measurement

Innovid enables converged TV ad measurement and optimization on 1 platform

See how our platform unifies measurement and optimization — across linear, CTV, and digital video — to provide insights that lead to action, and action that leads to results.
Creative Management

Right Here, Right Now Campaign Series: Collaboration to Drive Progress in TV Advertising

The importance of cross-industry collaboration has been discussed, in theory, for years: to move forward, we have to do it together.
Creative Management

Right Here, Right Now Campaign Series: Advanced Creative Advice for the Here & Now

In this “Right Here, Right Now” series with Campaign we asked industry leaders to share a piece of game-changing advice for advertisers looking to leverage advanced creative technologies.
Creative Management

Right Here, Right Now Campaign Series: Relevance & Engagement: Advanced Creatives in Action Today

In this video with Campaign, we deep dive into how advertisers are taking a people-first approach to their cross-platform TV campaigns by leveraging advanced creative technologies.
Advertising Measurement

Right Here, Right Now Campaign Series: Converged TV Measurement Advice for the Here & Now

Converged TV measurement innovation has exploded – arming advertisers with the intel needed to “connect the dots” across linear, CTV, and digital video.
Advertising Measurement

Right Here, Right Now Campaign Series: Finding the TV Ad Metrics that Matter & Making them Actionable

Innovid takes a look at what advertisers are measuring today – from reach and frequency, to awareness and outcomes (and everything in between) – and how they are using those insights.
Advertising Measurement

Right Here, Right Now Campaign Series: Converged TV Measurement in Action Today

Innovid explores how advertisers are breaking down silos, focusing on the metrics that matter, and experiencing next-level reach and performance with converged TV campaigns.
CTV Advertising

A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game

From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.
Advertising Measurement

Webinar: Adapt & Thrive in the Converged TV Age

Find out how the NFL is evolving mix, measurement, and creative strategies to stay competitive in an always-on, cross-platform world.

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