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Creative Management

Right Here, Right Now Campaign Series: Collaboration to Drive Progress

The importance of cross-industry collaboration has been discussed, in theory, for years: to move forward, we have to do it together.
Creative Management

Right Here, Right Now Campaign Series: Advanced Creative Advice for the Here & Now

In this “Right Here, Right Now” series with Campaign we asked industry leaders to share a piece of game-changing advice for advertisers looking to leverage advanced creative technologies.
Creative Management

Right Here, Right Now Campaign Series: Relevance & Engagement: Advanced Creatives in Action Today

In this video with Campaign, we deep dive into how advertisers are taking a people-first approach to their cross-platform TV campaigns by leveraging advanced creative technologies.
Advertising Measurement

Right Here, Right Now Campaign Series: Converged TV Measurement Advice for the Here & Now

Converged TV measurement innovation has exploded – arming advertisers with the intel needed to “connect the dots” across linear, CTV, and digital video.
Advertising Measurement

Right Here, Right Now Campaign Series: Finding the Metrics that Matter & Making them Actionable

Innovid takes a look at what advertisers are measuring today – from reach and frequency, to awareness and outcomes (and everything in between) – and how they are using those insights.
Advertising Measurement

Right Here, Right Now Campaign Series: Converged TV Measurement in Action Today

Innovid explores how advertisers are breaking down silos, focusing on the metrics that matter, and experiencing next-level reach and performance with converged TV campaigns.
CTV Advertising

A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game

From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.
Advertising Measurement

Webinar: Adapt & Thrive in the Converged TV Age

Find out how the NFL is evolving mix, measurement, and creative strategies to stay competitive in an always-on, cross-platform world.
Advertising Measurement

IAB Newfronts → The Future of Converged TV & Measurement Innovation

Innovid and Disney Advertising talk leveraging data, tech, and automation for reaching and engaging with audiences everywhere.
Advertising Measurement

VAB Spotlight in Streaming | It’s Time to Unify Television

The TV experience is entering an entirely new phase. Modern viewers are now spread across screens, platforms, locations, and devices.
CTV Advertising

Connected TV World Summit | The opportunities in an expanded ad-supported streaming universe

What impact will SVOD advertising tiers have on ‘Opportunity to See’ and total reach; Does FAST provide valuable contextual targeting opportunities, or it just ‘more audience’?
Advertising Measurement

Unify Converged TV Series 2023: Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis

Watch Cara Lewis speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.

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