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CTV Measurement

Measurement Innovation: Driving ROI with a Unified View of Converged TV

Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
CTV Advertising

​​The Multi-Screen Reality of TV Advertisers

Watch this conversation with advertisers, painting a picture of their multi-screen reality in reaching audiences and closing the measurement gap in the new marketplace.
CTV Measurement

Innovid’s Jessica Hogue on TV’s New Ad Skills

Jessica Hogue, GM, Measurement & Analytics, Innovid, talks about the evolution of TV advertising — and how brands and marketers can harness the changes for success on every platform.
CTV Advertising

Innovid: Reimagine TV Advertising

Imagine an advertising partner whose every move is designed to help you drive reach, increase engagement, and add value to your cross-platform media investments – all from one platform.
CTV Measurement

Defining Success for Converged TV Campaigns

Explore how creative, media and measurement create the winning trifecta for connecting with consumers in a meaningful and valuable way.
CTV Measurement

Effectiveness has leveled up – this is why your media is working harder than ever

Effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up your effectiveness?
CTV Measurement

Adweek Convergent Summit West: Unified Measurement and the Metrics that Matter

Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions
CTV Advertising

The Future of Creativity

Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired!
CTV Advertising

Creativity IRL

What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.
CTV Measurement

The Rise of Converged TV

How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
CTV Advertising

The Power of Creative Optimization

What can your ad campaign achieve with creative optimization? Hint: Engagement through personalization is just the tip of the iceberg.
CTV Measurement

Innovation in Cross-Platform Measurement

Reach, frequency, accuracy—oh my. Tune in to our latest video to discover which converged TV metrics industry leaders say matter most.

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