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Creative Management

Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020

Marketers are grappling with an unprecedented need for agility, personalization, ID solutions, and solving for the rising tsunami of CTV consumption.
Personalization

An Integrated Approach to Omni-Channel Personalization

Having a personalized message across all channels is not a pipe dream, it has become the standard for meeting your audiences where they engage.
Company & Culture

Employee Spotlight: Micaela Camardelli, Associate Director of Ad Operations

Micaela (Mica) Camardelli has helped grow the Ad Operations team from three to nineteen employees and has transitioned from the role of mentee to that of mentor.
Company & Culture

Employee Spotlight: Amit Dvir, Director of Software Engineering

When we say that Innovid is a global company, we mean it. Throughout the course of a decade, Amit Dvir’s journey with Innovid has taken him from Tel Aviv to New York City to Los Angeles.
Company & Culture

Employee Spotlight: Loren Davis, Sr. Client Operations Manager

Loren Davis began her Innovid career six years ago and has since been able to work with her mentors to create new roles, start an internship program, and shape the trajectory of her career.
Creative Management

Agile Tools for Personalized Messaging

Marketers need to embrace creative agility to manage a digital marketing strategy that constantly evolves.
Personalization

Navigating the Now Consumer / Episode 01: New Tricks for the Marketing Mix

While advertisers have many channels like social media, display and video at their disposal, the rise of streaming and CTV has reshaped how brands approach omni-channel strategies.
Personalization

Navigating the Now Consumer / Episode 02: An "Old Media" Mindset in a New Media World

Times are changing quickly, so why hasn’t the marketer mindset fully caught up?
Personalization

Navigating the Now Consumer / Episode 03: The Simple Science of Creativity

The truly innovative campaigns we love can become complicated very quickly in execution. The question we wanted to explore is: can technology help, and if so, how?
CTV Advertising

Analyze, Organize, Adapt / Part 1: How the Future of TV is Changing Today

We find ourselves in an unprecedented time where consumers around the globe are turning to TV and internet entertainment as they adjust to world events.
CTV Advertising

Analyze, Organize, Adapt / Part 2: Reimagining Storytelling in Uncertain Times

Innovid CTO and Co-Founder Tal Chalozin covers the latest updates in global ad impression trends, and explores how advertisers can shift creative strategies expeditiously in the current climate.
CTV Advertising

Analyze, Organize, Adapt / Part 3: Should TV Upfronts Be Reimagined or Retired?

Upfronts, newfronts, new traditions? Last year, the New York Times among others stated that streaming wasn’t king quite yet.

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