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Case Studies

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Advertising Measurement

How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%

Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
CTV Advertising

Energizer’s CTV Strategy Keeps Going, And Going, And Going…

Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
CTV Advertising

Enfamil Raises Awareness & Sparks Action with CTV

With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Advertising Measurement

Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations

Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Creative Management

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.
Advertising Measurement

Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy

Carat, a global branding and integrated marketing agency, sought data-backed insights to help its brand, United Airlines, stand apart from the competition.
Advertising Measurement

Squadron Venture Media Taps InnovidXP To Measure & Optimize TV Investments For High-Growth Startups

Squadron Venture Media excels in offline media planning and buying, specializing in start-ups and high-growth firms.
CTV Advertising

Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.

OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP

Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer & Video Content tools.
Advertising Measurement

Compulse Optimizations Deliver Spike In CTV Campaign Outcomes For Financial Services Advertiser

InnovidXP informed two key in-flight optimizations, driving a significant performance improvement and ensuring the advertiser’s campaign goals were successfully met.
Advertising Measurement

Compulse Drives Reach Extension And Performance Impact For National Law Firm

InnovidXP data-driven proof of performance gave advertiser the confidence to increase campaign investment, extending their campaign flight and rolling it out across new markets.
CTV Advertising

CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control

Read how through a more hands-on-keyboard approach, CMI Media Group and their partner agency, Compas, were able to get into market quickly and confidently across advertisers.

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