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Case Studies

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Advertising Measurement

Compulse Optimizations Deliver Spike In CTV Campaign Outcomes For Financial Services Advertiser

InnovidXP informed two key in-flight optimizations, driving a significant performance improvement and ensuring the advertiser’s campaign goals were successfully met.
Advertising Measurement

Compulse Drives Reach Extension And Performance Impact For National Law Firm

InnovidXP data-driven proof of performance gave advertiser the confidence to increase campaign investment, extending their campaign flight and rolling it out across new markets.
CTV Advertising

CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control

Read how through a more hands-on-keyboard approach, CMI Media Group and their partner agency, Compas, were able to get into market quickly and confidently across advertisers.
Advertising Measurement

Davis Elen Builds On Previous CTV-Focused Strategy Success, Expanding Across Devices With InnovidXP

Davis Elen Advertising set out to expand their device-first approach to cover more devices more partners and more advertisers.

Haleon Deploys Personalisation Infrastructure For Greater Relevance and Efficiency

The team at Haleon wanted to leverage dynamic creative optimisation (DCO) technology to drive deeper personal connections and scale those ad experiences across video and display.
Advertising Measurement

Publicis Captures Cost Efficiencies For Panera With InnovidXP

When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.
Ad Serving

Canvas Worldwide Saves Time With Innovid’s Google Campaign Manager Integration

Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.

Leading Financial Services Advertiser Personalizes Mid-Campaign To Boost Click-Through By Over 4x

Personalization works—learn how this financial brand leveraged Innovid's DCO technology halfway through their campaign to boost conversions.
Advertising Measurement

InnovidXP Delivers Single Source Of Truth For Converged TV

Innovid powers in-flight converged TV optimizations for major fitness brand to drive online registrations.

Renault Sees 301% Lift in Engagement Through Personalized Video Gallery

Read how Renault was looking to increase brand awareness and gain interest in their new 2021 Duster.

GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%

Read how a leading CPG advertiser was able to improve both ROI and purchase intent by tapping into personalization across channels.
Advertising Measurement

Delivery Hero Optimizes TV-Driven Web & App Response in 40+ Countries With InnovidXP

InnovidXP provided same-day TV campaign performance analytics by country, day, daypart, network, program, genre, and creative reducing cost per acquisition by 41.9%

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