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Case Studies

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Personalization

GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%

Read how a leading CPG advertiser was able to improve both ROI and purchase intent by tapping into personalization across channels.
CTV Advertising

Targeted Messaging Grows Engagement With Interactive Trivia For Florida Virtual School

Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
CTV Advertising

CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site

See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
Personalization

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.
Personalization

Dynamic Personalization Sparkles During Ramadan for TANG

See how Mondelez leveraged Innovid’s Dynamic Creative solutions to tackle the holidays and navigate the nuances of Ramadan.
CTV Measurement

Ad Council Taps Interactive CTV to Drive Engagement With Lung Cancer Screening Awareness Campaign

Ad Council collaborates with Innovid and the American Lung Association to drive awareness of the importance of lung cancer screening.
CTV Measurement

Davis Elen Advertising Taps Innovid Insights To Drive Unique Reach For Toyota

See how Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
CTV Measurement

Innovid Insights Measures 80% Unique Reach Percentage for General Motors

Innovid Insights Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
Personalization

Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall

See how Innovid’s DCO technology and social integrations helped Mondelēz International’s Philadelphia brand elevate its approach to personalization and engage consumers based on their behaviors.
CTV Measurement

Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool

Innovid’s CTV Insights solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
CTV Measurement

Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid Insights

Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and advanced measurement provider to provide reach and frequency optimizations.
CTV Advertising

Interactive CTV Drives QR Code Engagements for LOVESAC

LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.

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