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Case Studies

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CTV Advertising

Using Emotion Targeting, PMG Drove Incremental Visits And Sales

Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.
Advertising Measurement

Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP

From Local To National, InnovidXP Enables Mynt To Deliver Superior Campaigns And Strengthen Industry Leadership
Creative Management

Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands

Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.
Advertising Measurement

How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%

Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
CTV Advertising

Energizer’s CTV Strategy Keeps Going, And Going, And Going…

Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
CTV Advertising

Enfamil Raises Awareness & Sparks Action with CTV

With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Advertising Measurement

Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations

Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Creative Management

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.
Advertising Measurement

Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy

Carat, a global branding and integrated marketing agency, sought data-backed insights to help its brand, United Airlines, stand apart from the competition.
Advertising Measurement

Squadron Venture Media Taps InnovidXP To Measure & Optimize TV Investments For High-Growth Startups

Squadron Venture Media excels in offline media planning and buying, specializing in start-ups and high-growth firms.
CTV Advertising

Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.
Personalization

OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP

Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer & Video Content tools.

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