Blogs
Read the latest Blogs.
CTV Advertising
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
Creative Management
Media Mavens: The Innovid Interview with Sigrid Garavito
Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend.
CTV Advertising
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
Explore all Blogs
CTV Advertising
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
Creative Management
Media Mavens: The Innovid Interview with Sigrid Garavito
Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend.
CTV Advertising
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
CTV Advertising
The Many Reasons Brands Love Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
CTV Advertising
Making Advertising Better for All: Innovid’s Vision Amplified with Mediaocean & Flashtalking
Innovid CEO Zvika Netter explains how Innovid’s agreement to be acquired by Mediaocean and merge with Flashtalking is designed to create an independent partner that will put advertisers’ goals first.
CTV Advertising
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
CTV Advertising
Shoppable Advertising Q&A: Amie Owen, Global Chief Growth Officer, Kinesso
In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains shoppable advertising's power and why her agency's credo is, “Make everything shoppable, everywhere, all the time.”
Advertising Measurement
LifeBrandsD2C Increases ROI by 50% By Leveraging InnovidXP’s Unmatched Granular Insights
LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
CTV Advertising
October Is Advertising Industry Conference Month: Insights from ANA Masters of Marketing, CIMM Summit, and AWNY
At the ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.
CTV Advertising
First-of-Its-Kind Analysis: “The State of Representation in CTV Advertising”
Innovid and Alltold partner to release “The State of Representation in CTV Advertising,” a groundbreaking report on inclusivity in advertising campaigns
Ad Serving
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
CTV Advertising
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
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