Blogs
Read the latest Blogs.
Ad Serving
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
CTV Advertising
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
CTV Advertising
Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Get tips, tricks, and invaluable insight on how to create highly effective shoppable ads with Innovid’s new guide — Holiday Shoppable Advertising Unwrapped.
Explore all Blogs
Ad Serving
Innovid's Wins in 2024... So Far
Innovid has been recognized with awards in 2024 for our consistent innovation, amazing people, and outstanding efforts to make the advertising ecosystem more effective, efficient, and sustainable.
CTV Advertising
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
CTV Advertising
Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Get tips, tricks, and invaluable insight on how to create highly effective shoppable ads with Innovid’s new guide — Holiday Shoppable Advertising Unwrapped.
Advertising Measurement
New! Comprehensive, Self-Paced Measurement Certification for Advertisers
Introducing self-paced certification for advertisers on InnovidXP, Innovid's measurement platform. This new certification program arms your team to more effectively measure your advertising.
Advertising Measurement
Mynt Agency Boosts ROI by 25% and Achieves Up to 4x ROAS With InnovidXP
Mynt Agency achieved 25% improvement in ROI and up to 4x ROAS using InnovidXP, Innovid's measurement platform.
CTV Advertising
The Power of Shoppable Advertising: Q&A With Innovid's Dan Mouradian
Innovid's Dan Mouradian discusses how shoppable advertising, especially on CTV, is helping brands compress the funnel.
Ad Serving
Why the Modern Ad Server Is a Marketer’s Secret Superpower
Why the modern ad server is a combination of technology and intelligence that gives marketers superpowers to solve the ad industry's biggest challenges.
Creative Management
Goodway Group Accelerates DCO Ad Creation for Auto Brands with Innovid
How Goodway Group streamlined campaign efficiency, accelerated turnaround times, and delivered highly customized ads faster with Innovid’s DCO technology.
CTV Advertising
Medal-Winning Advertising
With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories.
CTV Advertising
The Power of Shoppable Advertising: Q&A With Roundel's Justin Haynes
In this Q&A, Roundel's Justin Haynes describes the growing opportunity for advertisers to reach consumers with shoppable advertising via CTV.
CTV Advertising
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
CTV Advertising
Vertical Benchmarks Week: "2024 Advertising Insights Report for Retail"
Innovid’s 2024 Advertising Insights Report for Retail analyzes billions of video ad impressions to help retail marketers improve their CTV and digital advertising.
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