The Innovid Blog

Cannes Lions 2025 Recap

Another Cannes Lions Festival is in the books, and Mediaocean’s family of brands—Innovid, Prisma, and Protected— and partners made serious creative waves across the French Riviera.

How independent ad tech can change how consumers feel about streaming tv ads

By using advanced creative tools, marketers can make sure their ads are worth watching

Unlocking Greater Performance: Innovid x Meta

Read a summary of Meta's recent development announcements, and how Innovid's solution complement them.

TikTok World 2025: The Key Takeaways You Should Know

Read the latest takeaways from 2025 TikTok World.

Beyond the Buzz: Talking 3I’s with Industry Leaders

Beet.TV and Innovid brought together industry leaders for a video series that tackles the big questions shaping the future of advertising regarding independence, intelligence, and innovation. The result is a collection of powerful insights that reveal how leading voices are not just staying on top of the latest in advertising, but pushing ahead —and how you can too.

EVs Present Automotive Marketers the Ultimate Omnichannel Challenge

The shift to electric vehicles (EVs) in the U.S. reflects changing consumer preferences and market dynamics, presenting unique challenges and opportunities for auto marketers.