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CTV Advertising
Add the CPG on CTV Guide to Your Cart
Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform.
Personalization
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works. See how this financial brand leveraged Innovid's DCO technology to boost conversions halfway through their campaign.
Personalization
AdTech on Deck: Understanding VPAID vs VAST
Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.
Explore all Blog
CTV Advertising
Add the CPG on CTV Guide to Your Cart
Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform.
Personalization
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works. See how this financial brand leveraged Innovid's DCO technology to boost conversions halfway through their campaign.
Personalization
AdTech on Deck: Understanding VPAID vs VAST
Choosing the right advertising tags for your video campaign can feel daunting. Get a definitive understanding of VPAID vs. VAST ad tags—and which will work best for your campaigns—here.
CTV Measurement
Achieve Harmony in Your CTV Reach and Frequency
Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
CTV Measurement
Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat
Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Company & Culture
Why Students and Incoming Professionals Should Choose A Career in Ad Tech
Considering a career in ad tech? Learn the benefits of joining the tech side of marketing in this interview with our senior product marketing directors.
Advertising Measurement
More Marketing Partners, More Problems
A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Ad Serving
What's Up with Invalid Ad Traffic?
Ever run a campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid? Let's get to the bottom of it.
CTV Advertising
Reimagine TV Advertising? We Did That—and There’s a Highlight Reel
Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Identity Resolution
What if We Never Had Third-Party Cookies?
As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.
Ad Serving
What the Heck is an Ad Server? And Why Do I Need One?
Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.
Creative Management
8 Cutting-edge QR Code Advertising Strategies
QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads
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