The Future of TV Isn’t Fragmented, It’s Connected.
See how Innovid’s DCO solutions enable marketers to tell a consistent, personalized narrative across all devices - including CTV!
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Blog
Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties
Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.
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Innovid Expands DoubleVerify Integration to Automate the DV Video OmniTag for Verification of Media Quality
Innovid’s automated tagging integration with DoubleVerify now supports the DV Video OmniTag to capture enhanced measurement across CTV, desktop, and mobile ads
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[INFOGRAPHIC] The Evolution of Video Ad Standards
Check out our infographic on the latest standards in digital video to better understand how VAST and VPAID have evolved over time, as well as the concerns leading to the introduction of VAST 4.1.
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Mondelez Beats Brand Benchmarks By Personalizing the Holidays
Learn about how Mondelez leveraged Innovid’s Dynamic Creative solutions to tackle the holidays and navigate the nuances of Ramadan.
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Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020
Innovid Named a Leader in The Forrester WaveTM: Creative Advertising Technologies, Q4 2020
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CTV, Product Marketing & Friendships: Life As An Innovid Intern
How I spent a summer learning new skills, making an impact, and forming connections that will last throughout my career.
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Top 3 Identity Resolution Takeaways from Innovid and the ANA
Key takeaways about the future of identity resolution from Innovid, the ANA, and Disney Streaming.
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Davis Elen Advertising Taps Into Innovid Insights to Drive Unique Reach For Toyota and McDonald’s
How Innovid Insights helped Davis Elen Advertising drive unique reach on CTV for Toyota and McDonald’s.
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Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
Innovid Key unlocks numerous identity solutions, together with Innovid’s proprietary Household Graph, in a secure and privacy-compliant manner.
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Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
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Innovid Insights Measures 80% Unique Reach Percentage for General Motors
How General Motors leveraged Innovid Insights to manage frequency and measure the effectiveness of its CTV campaigns.
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SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy
Innovid is committed to ensuring the safety and confidentiality of the data we work with while delivering superior advertising experiences.
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Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
How Innovid’s DCO technology and social integrations helped Mondelēz elevate its approach to personalization.
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Employee Spotlight: Micaela Camardelli, Associate Director of Ad Operations
Hear about Micaela's journey within Innovid, how she helped grow the Ad Ops team, and what she did in a previous life before ad tech came calling.
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Employee Spotlight: Amit Dvir, Director of Software Engineering
How Innovid’s Director of Software Engineering manages working across multiple time zones, leading a high school mentorship program, and more.
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The Inaugural Global Innolympics Games
The most memorable moments from our 2021 Innolympics, a spirited global competition unlike any other.
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Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool
How Innovid Insights enabled Whirlpool to accurately assess and better optimize the performance of their CTV campaigns.
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Innovid Launches Deeper Measurement Suite: Innovid Insights
A look at Innovid Insights, our measurement suite that provides unbiased household-level reach and frequency analysis.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
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The Importance of Storytelling in Connected TV Advertising
Tips for bringing your connected TV advertising to life with sequential personalization tactics.
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Innovid Is Going Public
Today we announced Innovid will become a public company. This major milestone in our journey is yet another testament to the incredible work we do together every day. As a team. And we should all be very proud.
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How to Achieve ROI Growth with Personalization: Lessons from Mondelez
How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
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Innovid Adds Audio Ad Serving to Omni-Channel Offering
New audio capabilities round out Innovid’s omni-channel delivery platform, which already includes TV, video, display, social, and DOOH.
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Bringing Real-Time Sports Data to Advertising
How brands can leverage proprietary real-time sports data to better connect with highly-engaged sports fans.
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Employee Spotlight: Loren Davis, Sr. Client Operations Manager
See how Loren’s been able to create her own roles, start an internship program, and really shape the trajectory of her own career at Innovid.
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The State of CTV Advertising: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
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Life as a Product Manager at Innovid
Being a Product Manager at Innovid is like being a mini CEO of your business unit. Take a look at all this challenging yet rewarding role entails!
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A Plea to Eliminate Manual Tag Wrapping
Why marketers need to move away from the error-prone process of manually wrapping tags and embrace the accuracy of automation.
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OTT Composer Changed the Game for Publishers
How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
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