Blogs
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Advertising Measurement
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
Advertising Measurement
Innovid's Continued Focus on the Future of TV Advertising Measurement
Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.
Advertising Measurement
Looking Forward to 2024: A Message from Innovid's CCO
Innovid CCO Dave Helmreich reinforces the company's commitment to reimaging the possibilities of TV and says a new pricing structure is planned for 2024.
Explore all Blogs
Advertising Measurement
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
Advertising Measurement
Innovid's Continued Focus on the Future of TV Advertising Measurement
Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.
Advertising Measurement
Looking Forward to 2024: A Message from Innovid's CCO
Innovid CCO Dave Helmreich reinforces the company's commitment to reimaging the possibilities of TV and says a new pricing structure is planned for 2024.
Advertising Measurement
Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners
Our InnovidXP Certification Program makes it easy for partners to provide training for broadcasters and streamers that are using InnovidXP for measurement, outcomes, or both!
Advertising Measurement
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
Advertising Measurement
Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm
Get an inside look at how InnovidXP and Compulse supercharged a leading law firm's cross-platform TV campaign reach and performance with measurement and data-driven insights.
Advertising Measurement
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
Ad Serving
Case Study — From Hurdles to High-Speed: Hybrid Ad Serving Helps PharmaAdvertiser Increase Speed to Market
Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market fast.
CTV Advertising
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
Advertising Measurement
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
Personalization
AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing. Let's cut through the hype and learn how advertisers can leverage AI to create more engaging and personalized campaigns.
Advertising Measurement
InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising
Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.
Want to Learn How We Can Make Your Advertising Easier?