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Creative Management

8 Cutting-edge QR Code Advertising Strategies

QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads
Personalization

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.
CTV Measurement

Revolutionize TV Advertising with InnovidXP

InnovidXP – the first global measurement platform powered by ad serving data and creative personalization.
Creative Management

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

There's so much potential for CPG brands to tell captivating stories through sequential messaging. Here’s a bit about what sequential messaging is and how CPG brands can use it.
Personalization

3 CTV Advertising Takeaways from General Motors

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the curre
CTV Advertising

CTV Takes Center Stage in Latest Global Benchmarks

Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Ad Serving

Netflix Proves SVOD Might Be Going FAST

Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.
Creative Management

3 Trends in CPG Digital Commerce

As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.
Personalization

Closing the Loop of Creative Optimization with Consumer Insights

For many brands the ultimate measure of success happens outside the digital ecosystem with critical insights coming post-campaign. Learn how Innovid’s partnerships and solutions leverage consumer insi
Creative Management

Peach Joins Innovid Creative Bridge to Streamline Creative Delivery

Peach integrates with Innovid’s Creative Bridge to automate creative delivery and workflow for mutual global brands.
CTV Measurement

Independent Converged TV Measurement Is Here

Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
Personalization

Innovid Partners with Cuebiq to Enable Visitation-Based Creative Optimizations

Innovid partners with Cuebiq to leverage location data to drive in-store foot traffic for DCO campaigns.

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