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CTV Advertising

Bringing Harmony to the CTV Marketplace. Together.

Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.  
CTV Advertising

Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?

As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
CTV Advertising

Why Brands Are Embracing Advanced Creative in Their CTV Advertising

On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
CTV Advertising

Media Mavens: The Innovid Interview with Andres Dominguez Fabian

In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more. 
CTV Advertising

Personalization and CTV: Advertisers Close in on the Holy Grail

As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, Innovid's Dan Mouradian and Blair Robertson make the case that personalized ads will transform TV advertising. 
CTV Advertising

Innovid Launches "The CTV Advertising Insights Report 2024"

Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends for brands, agencies, and publishers.
Advertising Measurement

New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform. 
CTV Advertising

How Interactive Super Bowl Ads Are Changing the Game

Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
CTV Advertising

Media Mavens: The Innovid Interview with Alissa Coronna

In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
Advertising Measurement

Advertisers Optimize Less Than They Measure. Why That’s a Problem.

With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working. 
Advertising Measurement

Innovid’s Super Bowl MVPs (Most Valuable Promoters)

What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
CTV Advertising

How Streaming Is Changing Super Bowl Advertising — for the Better

Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.  

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