Blog
Read the latest Blogs.
CTV Advertising
CTV Takes Center Stage in Latest Global Benchmarks
Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Ad Serving
Netflix Proves SVOD Might Be Going FAST
Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.
Creative Management
3 Trends in CPG Digital Commerce
As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.
Explore all Blog
CTV Advertising
CTV Takes Center Stage in Latest Global Benchmarks
Learn how TV advertising strategies have adapted through insights gained from analyzing 286+ billion video impressions served on Innovid’s platform.
Ad Serving
Netflix Proves SVOD Might Be Going FAST
Given the recent Netflix news, let’s take a closer look at what Netflix’s situation suggests about the future of SVOD and FAST streaming.
Creative Management
3 Trends in CPG Digital Commerce
As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.
Personalization
Closing the Loop of Creative Optimization with Consumer Insights
For many brands the ultimate measure of success happens outside the digital ecosystem with critical insights coming post-campaign. Learn how Innovid’s partnerships and solutions leverage consumer insi
Creative Management
Peach Joins Innovid Creative Bridge to Streamline Creative Delivery
Peach integrates with Innovid’s Creative Bridge to automate creative delivery and workflow for mutual global brands.
CTV Measurement
Independent Converged TV Measurement Is Here
Innovid acquires TVSquared powering independent measurement across TV, CTV & digital
Personalization
Innovid Partners with Cuebiq to Enable Visitation-Based Creative Optimizations
Innovid partners with Cuebiq to leverage location data to drive in-store foot traffic for DCO campaigns.
CTV Advertising
Florida Virtual School Drives Engagement with Targeted Messaging and Interactive Trivia on CTV
Florida Virtual School partnered with Innovid to launch targeted interactive CTV campaigns. Learn more about the results in this case study overview.
CTV Advertising
The Surge in QR Code Usage Has Serious Lasting Power
See how Innovid’s Interactive CTV solutions helped CT Lottery boost awareness and drive conversions to their site.
Personalization
Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR
See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.
CTV Measurement
OpenAP Selects Innovid as their Digital Partner for XPm, TV’s Cross-Platform Measurement Framework
Innovid partners with OpenAP to unlock, deliver and measure unified audiences.
Company & Culture
From Imagination to Innovation: Innovid is officially a public company!
We are officially a publicly listed company. Learn more about our journey and how Innovid is helping brands reimagine TV advertising.
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