Cannes Lions 2025 Recap

Another Cannes Lions Festival is in the books, and Mediaocean’s family of brands—Innovid, Prisma, and Protected—and partners made serious creative waves across the French Riviera. From sea-level strategy sessions to industry-shaping conversations, this year's event elevated innovation, insights, and influence. Here's a look back at the standout moments from Cannes Lions 2025.

‍

"Marketers Making Creatives” Series Launch

Cannes welcomed the debut of our latest video series—featuring leading voices in the industry to talk shop and share best practices, all while developing creatives in real time. See the "pilot episode” here and stay tuned for more!

‍

Givsly Karaoke for Causes: Voices for Impact

In partnership with Givsly, Innovid helped the Palais Terrace come alive as industry leaders, including Annalect’s Chief Experience Officer Clarissa Season, took to the mic for a good cause, raising over $50,000 to donate to various nonprofits. Hosted during the official Tuesday Cannes Lions Happy Hour, this event combined fun and philanthropy. See Givsly's video from the event here.
‍

‍

Mediaocean + Digilearning: Empowering the Next Generation

Mediaocean partnered with Digilearning for interactive workshops focused on mentorship, mutual learning, and helping rising talent shape the future they’ll one day lead. These sessions gave young creatives the tools and inspiration they need to thrive—and reminded us that the future of the industry depends on access and equity.

‍

Innovid x TikTok: Creativity at Sea

This year, Innovid and TikTok set the tone for the week with cocktails, canapés, and a special live acoustic performance by St. Lucia. Set against the glittering Mediterranean, this was a celebration of creative synergy and good vibes. Watch the video here!

‍

‍

Adweek’s Best of Badass Bosses Luncheon: Driving Meaningful Conversation

Mediaocean, alongside She Runs It and Adweek, sponsored a powerful luncheon recognizing fearless female leaders across marketing and media. This celebration of strength, leadership, and vision was a high point of the week—proof that bold and diverse leadership is vital.

Brand Innovators Marketing Leadership Summit: Innovation at Work

Innovid’s Simon Thorne and Sky’s Varun Vashist took center stage to unpack the future of marketing technology. Their session spotlighted innovation, adaptability, and the growing importance of audience-first strategies. Innovid’s Amanda Glen Smith also joined Bayer’s Samantha Avavi to talk trust, creativity, and redefining what health marketing can be.

‍

Yacht Ones: Hot Wings, Hotter Takes

Think “Hot Ones,” but at sea. Our exclusive Yacht Ones experience turned up the heat with fiery questions, spicy wings, and unmatched views. With a mix of laughter, insights, and a little sweating—it was a Cannes moment to remember.

Advance Women “Cannes Refresh”: Calling for Equity & Diversity

Innovid joined top voices at Advance Women in Cannes for honest, forward-looking conversations on gender equity and leadership. The dialogue was rich with insight—and full of practical, actionable ways to move the industry toward greater inclusivity.

Until Next Year

Cannes Lions 2025 reminded us of the power of community, creativity, and cause-driven marketing. As we head into the second half of the year, we carry with us the inspiration sparked both on land and at sea. We can’t wait to see what next time will bring. Until then, we bid you adieu!

‍