Maximize Influencer Marketing ROI with Meta Partnership Ads + Innovid

Influencer-generated content (IGC) has become a cornerstone of effective social advertising strategies. Now more than ever, consumers are leaning in and relying on recommendations from creators they trust.

With Meta Partnership Ads (formerly Branded Content Ads), brands can boost the authenticity of influencer marketing with paid media performance.  

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The Value of Influencer-generated Content

Consumers are savvier than ever, especially across social. They’ll scroll past even the most polished brand ads without blinking, but they’ll stay for real creators recommending products they actually use.  

That’s the power of Influencer-generated content: trust.  

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How IGC drives results:

• Authenticity – creator-led content feels less like a sales pitch and more like a personal recommendation. This lowers consumers’ ad defenses and boosts engagement.  

• The results: 63% of marketers say influencer content consistently outperforms brand-created content Aspire 2024

• Relatability – IGC shows how a product fits into a person’s real life, helping consumers envision their own use.  

• The results: 69% of consumers trust influencer recommendations over traditional ads Matter 2023

• Content innovation – influencers know what performs well across their channels. They can tap into trends like popular audios, memes, editing styles, transitions, and more for a unique take on your brand that stands out.

• Community reach and conversation – when you partner with the right creator, you’re not just tapping into an audience, you’re reaching a community of people who listen and interact through comments, shares, saves, and DMs. The type of engagement that builds momentum.

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Meta Partnership Ads: The IGC Amplifier

As effective as Influencer-generated Content is, the audience who sees an ad is limited to an influencer’s organic following. Meta Partnership Ads take that high-performing, highly-trusted content and amplifies its reach.  

With Partnership Ads, brands can sponsor influencer posts as paid ads, meaning the ads retain the creators handle and voice while leveraging all of Meta’s ad targeting and optimization tools.  

When layered with Innovid’s cross-publisher tools and advanced audience capabilities, activating Partnership Ads becomes seamless – and your reach goes even farther.  

So, instead of an influencer’s organic audience being the ceiling, it’s just the starting line.  

Benefits of Partnership Ads

Advanced Targeting – reach new audiences beyond an influencer’s organic following based on detailed interests, demographics, and behaviors.  

• Innovid Tip: extend reach even farther with proprietary affinity targeting that helps brands discover audiences with similar interests at more efficient costs.  

Boosted Performance and ROI – increase clicks, conversations, and ROAS with the combined power of influencer trust and Meta’s performance-driving tools.  

• Innovid Tip: automate towards performance with cross-publisher rules that enable brands to optimize bids and budgets across metrics.  

Clear Analytics – track performance using ad metrics used across brand ads for easy reporting and transparency.  

• Innovid Tip: leverage real-time, cross-publisher pacing and performance to see how Meta Partnership Ads perform alongside other social spend.  

Content Longevity – continually promote top-performing creator content to get more visibility and life out of organic content.  

• Innovid Tip: jump into Hypermode to easily extend campaigns, refresh audiences, and maximize in-market messaging.

From Influencer to Impact: Bringing it All Together

Influencer content is one of the most effective tools for building trust and engagement in the social landscape. Meta Partnership Ads and Innovid’s added audiences, workflow efficiency, and performance tools take that content to the next level – amplifying reach, unity, and ROAS within a brand’s larger social advertising strategy.  

If your brand is investing in influencer content, Meta Partnership Ads are essential for your next campaign.  

Ready to launch a high-performing campaign using influencer content and Meta Partnership Ads?

Get in touch! Innovid can help create, launch, and optimize ads that deliver amplified results.