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INNOVID

Reports

Read the latest Reports.

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Identity Resolution

Reconciling Views on Identity Resolution

Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.
CTV Measurement

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI

Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
CTV Advertising

The State of Connected TV Advertising

See where marketers like General Motors and Allergan are in their connected TV advertising journey.
Advertising Measurement

The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report

Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Identity Resolution

Decoding Digital Identity

Learn the crucial details of identity, why identity matters, and how to look ahead and plan accordingly.
Advertising Measurement

U.S. Video Benchmarks Report: Fall 2020 Edition

Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.
Personalization

The Brand Marketer Starter Kit: Omni-Channel Personalization Edition

Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
Advertising Measurement

Global Video Benchmarks Report: A New Era of Personalization

Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
CTV Advertising

The State of Connected TV
Report 2020

The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.

The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks

Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.

Video Trends & Best Practices for Automotive

This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.

How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.

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