Reports
Read the latest Reports.
Advertising Measurement
The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results
Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.
CTV Advertising
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today
CTV Advertising
CTV x Commerce: Media & Creative Strategies to Build Loyalty & Drive Shoppable Experiences
Innovid and Roundel deep dive into shopper behavior and how advertisers are adapting their CTV and creative strategies to keep up.
Explore all Reports
Advertising Measurement
The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results
Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.
CTV Advertising
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today
CTV Advertising
CTV x Commerce: Media & Creative Strategies to Build Loyalty & Drive Shoppable Experiences
Innovid and Roundel deep dive into shopper behavior and how advertisers are adapting their CTV and creative strategies to keep up.
CTV Advertising
Shifting Gears: Global CTV & Creative Insights
An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape
CTV Advertising
Global CTV & Creative Insights
A look into how global advertisers are adapting media & creative strategies today
Advertising Measurement
Converged TV Measurement 101
Master the fundamentals of cross-platform measurement to get ahead in the highly fragmented, but highly valuable converged TV space.
Advertising Measurement
The Hitchhiker’s Guide to Converged TV Measurement
Leverage converged TV measurement with InnovidXP. Download our lookbook to make unified cross-platform measurement a reality today.
Advertising Measurement
The Future of Converged TV is Now
Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.
CTV Advertising
The Great Unification of Converged TV
Innovid set out to discover more about the priorities, challenges, and future outlook for unifying converged TV. We surveyed more than 250 brand advertisers and agencies–here’s what we found.
CTV Advertising
Add to Cart: The CPG Guide to CTV
Discover Innovid’s research into how CPG marketers are leveraging the CTV channel. You’ll find effective strategies, benchmarks, and more.
Identity Resolution
Reconciling Views on Identity Resolution
Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.
CTV Advertising
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
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