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CTV Advertising

The Great Unification of Converged TV

Innovid set out to discover more about the priorities, challenges, and future outlook for unifying converged TV. We surveyed more than 250 brand advertisers and agencies–here’s what we found.
CTV Measurement

The Power of InnovidXP | A Look into Cross-Platform Measurement by Ad Category

Explore cross-platform TV measurement with InnovidXP. Download our lookbook for ad categories insights, including Auto, QSR, Finance, CPG, DTC, and more.
CTV Advertising

Add to Cart: The CPG Guide to CTV

Discover Innovid’s research into how CPG marketers are leveraging the CTV channel. You’ll find effective strategies, benchmarks, and more.
CTV Advertising

CTV Takes Center Stage | Global CTV and Video Benchmarks Report

Learn what Innovid data uncovered about the state of CTV and video advertising from 286+ billion video impressions.
Identity Resolution

Reconciling Views on Identity Resolution

Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.
CTV Measurement

Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI

Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
CTV Advertising

The State of Connected TV Advertising

See where marketers like General Motors and Allergan are in their connected TV advertising journey.
Advertising Measurement

The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report

Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Identity Resolution

Decoding Digital Identity

Learn the crucial details of identity, why identity matters, and how to look ahead and plan accordingly.
Advertising Measurement

U.S. Video Benchmarks Report: Fall 2020 Edition

Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.

The Brand Marketer Starter Kit: Omni-Channel Personalization Edition

Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
Advertising Measurement

Global Video Benchmarks Report: A New Era of Personalization

Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.

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