Personalization
Here’s the latest in Personalization.
Case Studies
OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP
Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer & Video Content tools.
Blogs
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
News
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Explore all Personalization
Case Studies
OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP
Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer & Video Content tools.
Blogs
Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23
Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns
News
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Reports
Shifting Gears: Global CTV & Creative Insights
An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
Reports
Global CTV & Creative Insights
A look into how global advertisers are adapting media & creative strategies today
Press Releases
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix
AI in Ad Tech: Cutting Through Hype & Harnessing Potential
“AI Mania” is in full swing. Let's cut through the hype and learn how advertisers can leverage AI to create more engaging and personalized campaigns.
Case Study – Haleon Heals + Personalizes at Scale with Innovid DCO
Learn how Haleon used Innovid DCO tools to target audiences with personalized ads — boosting connections, clickthrough rates, and efficiency.
Case Studies
Haleon Deploys Personalisation Infrastructure For Greater Relevance and Efficiency
The team at Haleon wanted to leverage dynamic creative optimisation (DCO) technology to drive deeper personal connections and scale those ad experiences across video and display.
It's All About the Creative
Converged TV marketers should lean into creative metrics. Learn how measuring creative performance helps to reach and engage audiences, and moreover, inspire action.
Press Releases
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads
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