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Personalization

Here’s the latest in Personalization.

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Blog

8 Cutting-edge QR Code Advertising Strategies

QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads
Blog

Renault Group Outperforms Industry Benchmarks With Personalized Creative

Renault was looking to increase brand awareness and gain interest in their new 2021 Duster. The approach: creative personalization.
Case Studies

Renault Sees 301% Lift in Engagement Through Personalized Video Gallery

Read how Renault was looking to increase brand awareness and gain interest in their new 2021 Duster.
Blog

CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button

There's so much potential for CPG brands to tell captivating stories through sequential messaging. Here’s a bit about what sequential messaging is and how CPG brands can use it.
Blog

3 CTV Advertising Takeaways from General Motors

On Wednesday, April 27, Innovid’s CTO and co-founder, Tal Chalozin, spoke with David Spencer, Manager of Emerging Partnerships for General Motors (GM), at Adweek’s Convergent TV Summit about the curre
Videos

Global Brands are Revolutionizing Audience Engagement with CTV Personalization

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before.
Case Studies

GSK Consumer Healthcare Taps Into Personalisation to Improve ROI Nearly 20%

Read how a leading CPG advertiser was able to improve both ROI and purchase intent by tapping into personalization across channels.
Blog

Closing the Loop of Creative Optimization with Consumer Insights

For many brands the ultimate measure of success happens outside the digital ecosystem with critical insights coming post-campaign. Learn how Innovid’s partnerships and solutions leverage consumer insi
Blog

Innovid Partners with Cuebiq to Enable Visitation-Based Creative Optimizations

Innovid partners with Cuebiq to leverage location data to drive in-store foot traffic for DCO campaigns.
Blog

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.
Case Studies

Mondelēz Ritz Personalizes Around Social Gatherings for a 340% Boost in CTR

See how Innovid’s personalized approach helped Mondelēz International elevate consideration for their brand Ritz during social gatherings.
Blog

The Future of TV Isn’t Fragmented, It’s Connected.

See how Innovid’s DCO solutions enable marketers to tell a consistent, personalized narrative across all devices - including CTV!

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