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Advertising Measurement

Here’s the latest in Advertising Measurement.

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Videos

Reimagine Cross-Platform TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Videos

US TV Spending Forecast: Heading Toward a Converged Future

Watch the webinar to see the relationship between traditional and CTV, ad pricing pressures and new measurement approaches, the effect of macroeconomic conditions on the future of TV advertising.
Videos

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Videos

Data Innovation: How Big Global Brands are Building the Future of Convergent TV

Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
Blog

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blog

The Awakening of Telecom: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
News

Global CTV Impressions Up 60%, According to Innovid Study

"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
News

CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?

Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
Blog

The Year Streaming Went Supernova: A Global Omni-Channel Benchmarks Report

What Innovid data revealed about how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Reports

The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report

Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
Press Releases

STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers

Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic

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