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Advertising Measurement

Here’s the latest in Advertising Measurement.

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New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results

New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns

Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short

New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact

The Converged TV Disconnect: Advertisers On Bridging the Gap Between TV Measurement Insights and Results

Spending on converged TV advertising is getting bigger. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms. And that’s hurting ROI.

Innovid's Continued Focus on the Future of TV Advertising Measurement

Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.

Looking Forward to 2024: A Message from Innovid's CCO

Innovid CCO Dave Helmreich reinforces the company's commitment to reimaging the possibilities of TV and says a new pricing structure is planned for 2024.

Innovid Unlocks the Power of InnovidXP Self-Learning for Media Partners

Our InnovidXP Certification Program makes it easy for partners to provide training for broadcasters and streamers that are using InnovidXP for measurement, outcomes, or both!
Case Studies

Compulse Optimizations Deliver Spike In CTV Campaign Outcomes For Financial Services Advertiser

InnovidXP informed two key in-flight optimizations, driving a significant performance improvement and ensuring the advertiser’s campaign goals were successfully met.

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.

Case Study – InnovidXP x Compulse Turbocharge Converged TV for National Law Firm

Get an inside look at how InnovidXP and Compulse supercharged a leading law firm's cross-platform TV campaign reach and performance with measurement and data-driven insights.
Case Studies

Compulse Drives Reach Extension And Performance Impact For National Law Firm

InnovidXP data-driven proof of performance gave advertiser the confidence to increase campaign investment, extending their campaign flight and rolling it out across new markets.

Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23

Innovid partnered with Campaign UK at Cannes Lions to produce a video series that uncovers what executives at The Trade Desk, Carat, Roku, LG Ads and more are doing to maximize converged TV campaigns

Right Here, Right Now Campaign Series: Converged TV Measurement Advice for the Here & Now

Converged TV measurement innovation has exploded – arming advertisers with the intel needed to “connect the dots” across linear, CTV, and digital video.

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