Advertising Measurement
Here’s the latest in Advertising Measurement.
Case Studies
Publicis Captures Cost Efficiencies For Panera With InnovidXP
When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.
Blog
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Blog
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Explore all Advertising Measurement
Case Studies
Publicis Captures Cost Efficiencies For Panera With InnovidXP
When planning for their 2022 measurement strategy, Publicis needed a partner who could provide an independent view of Panera’s streaming TV investment.
Blog
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Blog
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Blog
Converged TV Unification is Happening Today!
Hear from advertisers leveraging unified solutions to get a holistic view into audience reach and performance across converged TV platforms and screens.
Blog
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
Blog
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!
Blog
InnovidXP Picks Up Streaming Steam in Germany & U.K.
InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.
Blog
The Great Unification of Converged TV is Here
The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
Blog
AdTech on Deck: Currency vs. Measurement
TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.
Blog
Achieve Harmony in Your CTV Reach and Frequency
Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
Blog
More Marketing Partners, More Problems
A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Videos
Reimagine Cross-Platform TV Advertising with InnovidXP
InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
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