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Advertising Measurement

Here’s the latest in Advertising Measurement.

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Blog

InnovidXP Picks Up Streaming Steam in Germany & U.K.

InnovidXP is making strides in cross-platform TV measurement for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, linear, and digital.
Blog

The Great Unification of Converged TV is Here

The shift to converged TV is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!
Blog

AdTech on Deck: Currency vs. Measurement

TV currency isn’t what it used to be (and that’s a good thing). In this month's AdTech on Deck, we demystify the currency vs. measurement confusion, so you can get ahead of industry changes.
Blog

Achieve Harmony in Your CTV Reach and Frequency

Advertisers can't afford to slack on reach and frequency—especially on CTV. Left unchecked, these measures can quickly damage an ad campaign. Here's how to keep your numbers balanced and in line.
Blog

More Marketing Partners, More Problems

A measurement provider is essential to boost effectiveness in campaigns. But is enlisting a high volume of marketing partners necessary?
Videos

Reimagine Cross-Platform TV Advertising with InnovidXP

InnovidXP delivers cross-platform TV measurement, consistently counting and attributing linear and CTV advertising across every platform, including walled gardens.
Videos

InnovidXP: The Measurement Super Power

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Videos

US TV Spending Forecast: Heading Toward a Converged Future

Watch the webinar to see the relationship between traditional and CTV, ad pricing pressures and new measurement approaches, the effect of macroeconomic conditions on the future of TV advertising.
Videos

New Opportunities in Measurement

New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?
Videos

Data Innovation: How Big Global Brands are Building the Future of Convergent TV

Convergent TV enables marketers to more effectively reach their most relevant audiences, but CTV requires a new approach to media strategy.
Blog

Auto Advertising Gains Horsepower: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blog

The Awakening of Telecom: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.

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