Advertising Measurement
Here’s the latest in Advertising Measurement.
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Case Studies
How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%
Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
Explore all Advertising Measurement
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Case Studies
How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%
Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
Case Studies
Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations
Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
News
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Blogs
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization
At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.
Case Studies
Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy
Carat, a global branding and integrated marketing agency, sought data-backed insights to help its brand, United Airlines, stand apart from the competition.
News
Disney Taps Innovid and Lucid to Help Brands See Real-Time Success
Campaigns leveraging Innovid and Cint’s custom-built Disney dashboards are available across all of the company’s streaming platforms and can be extended globally.
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