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Explore all Advertising Measurement


Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

The report aims to help Chief Marketing Officers make budget optimization decisions about MarTech measurement partners.

U.S. Video Benchmarks Report: Fall 2020 Edition

Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.

Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

Innovid's Fall 2020 Benchmarks Show CTV Impressions Grew 55% Year-Over-Year

INNOVID STUDY: Connected TV Impressions Grew 55% YoY

Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19

Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

Google announced it will phase out third-party cookies by 2022 and replace it with the “Google Privacy Sandbox.” Here's what advertisers need to know.

Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?

We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.
Case Studies

Interactive Trivia Drives Engagement on Connected TV

Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.

Global Video Benchmarks Report: A New Era of Personalization

Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Data Feedback Loop)

How do you know what works with your video strategy? Closing the measurement loop to better understand your campaign performance can help garner more success for your current and future campaigns.

Innovid & Brand Innovators Present: Talking Shop with Video Marketers (Measuring Success)

Your video may look very cool, but is it resonating with your audiences? Find out how some of the world’s top marketers are measuring success for their video campaigns.

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