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Videos
Unify Converged TV Series 2023: Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
Watch Jason Brum speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
Watch Shelby Saville speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: 2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
Watch Sam Bloom speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
Watch Eric John speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: 2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman
Watch Mike Bregman speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
Watch Shenan Reed speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
Watch Megan Pagliuca speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Watch Kemal Bokhari speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Videos
Unify Converged TV Series 2023: Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
Watch Jessica Hogue speak at “Establishing Measurement Standards in a Converged TV World,” a Beet.TV Leadership Series produced at CES 2023, presented by Innovid.
Blog
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
Blog
The One-Two Punch of Independent Global Ad Serving + Measurement at Scale
Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!
News
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
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