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How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest
Advertisers spend significantly more time measuring their campaigns than optimizing them. This gap is the converged TV disconnect, and it hits harder in the entertainment and finance verticals.
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Measure, Optimize, Repeat: Lessons Learned from a First to Market Approach
Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights.
The Converged TV Disconnect is Magnified for Media Buyers and Creatives
The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.
Why the Media Rating Council is Poised to Become Even More Crucial
New Innovid research shows 86.8% of advertisers place a high value on Media Rating Council accreditation, and the MRC may become even more important as the 100% digital future of TV approaches.
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The Great CTV Data Disconnect: Innovid’s Dave Helmreich
Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real-time – just like they do in digital. Hear what Dave Helmreich has to say on the disconnect.
Media Mavens: The Innovid Interview with Katie Driggs
"An ad server allows us to look at reporting in near real time, without having to manually calculate it all. It is critical; it allows us to react in real time," Katie Driggs says.
4 Scary Monsters That Frighten Media Strategists (and How to Escape the Fear)
We here at Innovid have compiled a brief list of what should scare media buyers these days (and how to overcome these fears).
What Impact Did the Writer’s Strike Have on TV Viewership and Advertising?
With viewership data quickly available from many sources, such as Innovid, brands and agencies can track shifts in TV audiences almost in real time when impactful events, such as the strikes, occur.
THQ Nordic Partners with Paramount and Innovid and Exceeds Interactive CTV Engagement Benchmarks by 13x
To promote its new video game, “SpongeBob SquarePants: The Cosmic Shake,” THQ Nordic partnered with Paramount and Innovid to create interactive CTV experiences that drove powerful engagement.
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Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically
Using InnovidXP Measurement, Marketers Can Now Instantly Optimize Ads in Real-Time
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Innovid enables converged TV ad measurement and optimization on 1 platform
See how our platform unifies measurement and optimization — across linear, CTV, and digital video — to provide insights that lead to action, and action that leads to results.
New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
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