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News
INNOVID STUDY: Connected TV Impressions Grew 55% YoY
Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Blogs
Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]
How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Blogs
Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)
Google announced it will phase out third-party cookies by 2022 and replace it with the “Google Privacy Sandbox.” Here's what advertisers need to know.
Blogs
Super Bowl 2020 Won Millions of Viewers, But Did It Fumble On Innovation?
We asked Innovid CTO Tal Chalozin for his take on Super Bowl 2020, the big tech behind the big game, and what did and didn't work for TV advertisers.
Case Studies
Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
Reports
Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
News
STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
News
Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
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