Identity Resolution
Here’s the latest in Identity Resolution.
News
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.
Explore all Identity Resolution
News
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.
What if We Never Had Third-Party Cookies?
As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.
Blogs
Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties
Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.
News
How Molson Coors Is Future-Proofing Its TV Advertising Strategy
Partnership with Innovid and LiveRamp aims to boost ROI amid changing times
News
LiveRamp and Innovid Expanded Identity Integration Drives 55% Higher Audience Addressability for CTV Advertisers
Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards
Blogs
Top 3 Identity Resolution Takeaways from Innovid and the ANA
Key takeaways about the future of identity resolution from Innovid, the ANA, and Disney Streaming.
Blogs
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
Innovid Key unlocks numerous identity solutions, together with Innovid’s proprietary Household Graph, in a secure and privacy-compliant manner.
Reports
Reconciling Views on Identity Resolution
Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.
News
Innovid Launches Innovid Key To Address Growing Data Privacy and Identity Concerns
Leading CTV advertising platform expands Household Graph to 95MM, introduces interoperable infrastructure for identity resolution
Blogs
SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy
Innovid is committed to ensuring the safety and confidentiality of the data we work with while delivering superior advertising experiences.
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