Identity Resolution
Here’s the latest in Identity Resolution.
Google and Cookies: The Saga Continues, But Not In The Way You Expected
Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
Reports
Identity Unlocked
Innovid’s new guide, Identity Unlocked, outlines our vision for the future of identity in a cookieless world and shows the power of our identity infrastructure, Innovid Key.
Explore all Identity Resolution
Google and Cookies: The Saga Continues, But Not In The Way You Expected
Google announces it's no longer deprecating third-party cookies in Chrome, which is a pivotal moment for digital marketers and advertisers. Or is it?
Innovid Introduces "Identity Unlocked"
Innovid's new guide, Identity Unlocked, outlines our vision for the future of identity and shows how Innovid Key helps advertisers connect with their audiences.
Reports
Identity Unlocked
Innovid’s new guide, Identity Unlocked, outlines our vision for the future of identity in a cookieless world and shows the power of our identity infrastructure, Innovid Key.
News
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements
Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.
Identity: Look Back/Look Ahead with Winterberry Group
Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.
What if We Never Had Third-Party Cookies?
As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.
Blogs
Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties
Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.
News
How Molson Coors Is Future-Proofing Its TV Advertising Strategy
Partnership with Innovid and LiveRamp aims to boost ROI amid changing times
News
LiveRamp and Innovid Expanded Identity Integration Drives 55% Higher Audience Addressability for CTV Advertisers
Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards
Blogs
Top 3 Identity Resolution Takeaways from Innovid and the ANA
Key takeaways about the future of identity resolution from Innovid, the ANA, and Disney Streaming.
Blogs
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
Innovid Key unlocks numerous identity solutions, together with Innovid’s proprietary Household Graph, in a secure and privacy-compliant manner.
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