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Identity Resolution

Here’s the latest in Identity Resolution.

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Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates

Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.

Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements

Apple is updating its privacy stance. Learn how this data loss will impact attribution and measurement — and what Innovid is doing to help marketers stay ahead.

Identity: Look Back/Look Ahead with Winterberry Group

Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what to expect in 2023.

What if We Never Had Third-Party Cookies?

As we pivot towards a third-party cookieless world, it’s time to hone our focus on alternatives.

Creativity Is A Bright Spot Amidst Identity Signal Loss Anxieties

Although consumer data is certainly an important ingredient when it comes to personalization, it’s not everything, nor should it be.

How Molson Coors Is Future-Proofing Its TV Advertising Strategy

Partnership with Innovid and LiveRamp aims to boost ROI amid changing times

LiveRamp and Innovid Expanded Identity Integration Drives 55% Higher Audience Addressability for CTV Advertisers

Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards

Top 3 Identity Resolution Takeaways from Innovid and the ANA

Key takeaways about the future of identity resolution from Innovid, the ANA, and Disney Streaming.

Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution

Innovid Key unlocks numerous identity solutions, together with Innovid’s proprietary Household Graph, in a secure and privacy-compliant manner.

Reconciling Views on Identity Resolution

Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.

Innovid Launches Innovid Key To Address Growing Data Privacy and Identity Concerns

Leading CTV advertising platform expands Household Graph to 95MM, introduces interoperable infrastructure for identity resolution

SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy

Innovid is committed to ensuring the safety and confidentiality of the data we work with while delivering superior advertising experiences.

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