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What's Up with Invalid Ad Traffic?
Ever run a campaign with seemingly stellar performance only to find out that your ad traffic is mainly invalid? Let's get to the bottom of it.
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Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser
InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
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Innovid ready to take on Nielsen with its new measurement solution
Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
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Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement
First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
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AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
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NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions
Innovid’s Global Benchmarks Report findings further solidifies CTV’s dominance in reaching and engaging global audiences
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Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital
Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.
Fundamentals
Fundamentals of CTV
Everything you need to know to confidently incorporate connected TV into your omni-channel advertising mix.
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