New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
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Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
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Innovid Names Sarah Ripmaster as SVP, Strategic Accounts
Former Smartly.io Global Chief Sales Officer to Lead Strategic Client & Sales Function for Converged TV Advertising Platform
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Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
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Innovid Appoints Software Ops Veteran Jeff Austin as Senior Vice President of Revenue Operations
Former Stackline VP to spearhead revenue operations for independent converged TV advertising platform
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Innovid Appoints Ad Industry Veteran Dave Fahey as Vice President, Agency Partnerships
Former Viant, Google executive to spearhead agency business for independent converged TV advertising platform
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CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
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Fundamentals of CTV
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