Innovid Enables Programmatic Interactive CTV Buying At Scale Through Advanced Creative Marketplace
The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem.
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories.
News & Press
Global CTV Impressions Up 60%, According to Innovid Study
"The past year upended the way we engage with content, and brands have had to adjust their strategies accordingly," added Hogue when speaking about the Global Omni-Channel Benchmarks Report
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CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Innovid released its Global Omni-Channel Benchmarks Report that analyzes nearly 250 billion video and display advertising impressions served on the company’s platform in 2020
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STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
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Reports & Insights
The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
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Decoding Digital Identity
Learn the crucial details of identity, why identity matters, and how to look ahead and plan accordingly.
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U.S. Video Benchmarks Report: Fall 2020 Edition
Learn from our analysis of the complete U.S. video landscape which highlights in-depth video advertising insights and timely best practices for marketers.
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The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
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Case Studies
Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid’s CTV Insights
Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and advanced measurement provider to provide reach and frequency optimizations.
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Interactive CTV Drives QR Code Engagements for LOVESAC
LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.
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Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
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Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
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INNOBLOG
Innovid Expands Ad Server Integration with Moat by Oracle
Innovid’s existing video integration has been enhanced to support the verification and viewability of display advertising.
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The Awakening of Telecom: Video Insights from Innovid iQ
While there was sustained growth across verticals and devices in March 2021, telecom stood out from the pack. Take a look at the latest video advertising trends from Innovid iQ.
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Merging Work and Home: How Product Management Kept My Family Sane During The Pandemic
Product Manager Keren Israely found her life turned upside down when the pandemic hit. See how applying product management skills to her job as a parent brought stability and comfort to her family.
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Social’s Surge in the Time of Distancing
As social media activity surges, it’s important for advertisers to choose tools that allow them to both reach and resonate with their audiences.
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