Innovid Launches Innovid Key To Address Growing Data Privacy and Identity Concerns
Leading CTV advertising platform expands Household Graph to 95MM, introduces interoperable infrastructure for identity resolution
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories.
News & Press
Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
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Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships
Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more
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NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics
Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games
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Reports & Insights
Reconciling Views on Identity Resolution
Innovid surveyed marketers and consumers to better understand their sentiments toward identity resolution.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
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The State of Connected TV Advertising
See where marketers like General Motors and Allergan are in their connected TV advertising journey.
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The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
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Case Studies
Innovid Insights Measures 80% Unique Reach Percentage for General Motors
Innovid Insights Measures 80% Unique Reach Percentage across 76 MM impressions for General Motors Brand Awareness Campaign.
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Mondelez Delivers Emotionally Resonant Experiences for a 29% Lift in Ad Recall
See how Innovid’s DCO technology and social integrations helped Mondelēz International’s Philadelphia brand elevate its approach to personalization and engage consumers based on their behaviors.
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Innovid Insights Measures 87% Unique Reach Percentage for Whirlpool
Innovid’s CTV Insights solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency.
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Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid Insights
Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and advanced measurement provider to provide reach and frequency optimizations.
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INNOBLOG
Introducing Innovid Key: A Forward-Thinking Approach to Identity Resolution
Innovid Key unlocks numerous identity solutions, together with our proprietary Household Graph that offers a near-census view of U.S. CTV households, in a secure and privacy-compliant manner.
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Innovid Expands Integration with IAS to Measure Media Quality Across CTV Ads
Innovid’s extended partnership with IAS now enables deeper video ad measurement across all channels and devices.
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Innovid Insights Measures 80% Unique Reach Percentage for General Motors
See how Innovid Insights enabled General Motors to manage frequency, minimize household overlap across publishers, and measure the effectiveness of its CTV campaigns.
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SOC 2 Audit Completion, Part of Innovid’s Ongoing Commitment to Data Privacy
The SOC 2 audit is just one part of our ongoing commitment to ensuring the safety and confidentiality of the data we work with while delivering superior omni-channel advertising experiences.
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