Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact
ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories.
News & Press
Innovid Appoints Industry Leader Dominic Satur To Expand Company’s Global Brand Partnerships
Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more
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NBC Olympics Selects Ad Management Provider for its Production of Tokyo Olympics
Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games
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Ad-Tech Leader Innovid Goes Public via Spac Deal
Zvika Netter, Co-Founder and CEO of Innovid, talks about the listing, and the challenges advertisers and publishers have engaging with customers in a video landscape
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Reports & Insights
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency and ROI
Download our first-of-its-kind CTV measurement study for insights, best practices, and a new set of KPIs to guide your CTV strategy.
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The State of Connected TV Advertising
See where marketers like General Motors and Allergan are in their connected TV advertising journey.
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The Year Streaming Went Supernova | Global Omni-Channel Benchmarks Report
Learn how video and display advertising trends have shifted throughout the COVID-19 pandemic.
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Decoding Digital Identity
Learn the crucial details of identity, why identity matters, and how to look ahead and plan accordingly.
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Case Studies
Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid’s CTV Insights
Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and advanced measurement provider to provide reach and frequency optimizations.
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Interactive CTV Drives QR Code Engagements for LOVESAC
LOVESAC was looking for unique ways to bring the in-store experience online, driving conversions from connected TV to their website.
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Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
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Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
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INNOBLOG
Innovid Launches Deeper Measurement Suite: Innovid Insights
Inside Innovid Insights, our flagship measurement solution that provides unbiased household-level reach and frequency analysis, enabling in-flight optimizations and sophisticated media planning.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Introducing a groundbreaking CTV measurement study from the ANA and Innovid that provides insights, best practices, and a new set of KPIs to guide your CTV advertising strategy.
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Employee Spotlight: Amit Dvir, Director of Software Engineering
How Innovid’s Director of Software Engineering manages working across multiple time zones and leading a high school mentorship program — all while still being able to enjoy afternoons to himself.
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The Importance of Storytelling in Connected TV Advertising
Sequential personalization tactics are invaluable additions to any marketer’s tool belt. Check out these tips for bringing your CTV advertising to life through storytelling.
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