New Research Uncovers a Converged TV Disconnect, a Gap Between Insights and Results
New research from Innovid shows advertisers are embracing converged TV but want more when it comes to measurement and optimization of their campaigns
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Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
New Innovid Study Reveals Disconnect Between Measurement & Optimization Across Converged TV, Resulting in Business Impact
Innovid Names Sarah Ripmaster as SVP, Strategic Accounts
Former Smartly.io Global Chief Sales Officer to Lead Strategic Client & Sales Function for Converged TV Advertising Platform
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
Innovid Appoints Software Ops Veteran Jeff Austin as Senior Vice President of Revenue Operations
Former Stackline VP to spearhead revenue operations for independent converged TV advertising platform
Innovid Appoints Ad Industry Veteran Dave Fahey as Vice President, Agency Partnerships
Former Viant, Google executive to spearhead agency business for independent converged TV advertising platform
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
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