Innovid Names Dale Older as Chief Product Officer
Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories.
News & Press
NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go
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Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm
Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria
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STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands
Privacy is important, but marketers can nurture customer trust through utility and transparency
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Reports & Insights
The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
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Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
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The State of Connected TV
Report 2020
The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
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Case Studies
Interactive Trivia Drives Engagement on Connected TV
Florida Virtual School (FVLS) leveraged Innovid’s Trivia format to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
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Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
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Volvo, Modi Media & Innovid Drive Sales Lift through CTV Engagement
Auto giant, Volvo, teamed up with GroupM’s Modi Media and Innovid to generate increased engagement within their CTV campaign for the S90.
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L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays
L’Oréal was looking to drive customers to brick and mortar retailers, as well as increase traffic to retailers’ websites through digital video.
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INNOBLOG
Innovid Introduces New Tech to Revolutionize Quality Control in Streaming Video Advertising
Innovid sets a new standard for creative quality control - ensuring the highest quality ad experience in the market for advertisers, publishers and above all - consumers.
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Innovid Named a Leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2020
Innovid is Honored to be Named as a Leader in “The Forrester Wave™: Creative Advertising Technologies, Q4 2020" report.
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[Video] Without Agility, Personalized Messaging Can't Keep Up with Consumers
Today's marketer needs to manage digital marketing strategies that are always evolving. Watch our video to learn how to achieve personalization at scale.
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Innovid and Verizon Take a Major Leap Toward Scaling Interactive Ads on CTV
Innovid partners with Verizon to provide marketers with a programmatic solution for connected TV (CTV) advertising.
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