Connected TV Impressions Growing, Says Innovid Study
In its latest Global Video Benchmark study, advertising platform Innovid found that connected TVs continues to gain in viewership and advertising usage.
Read more
Insights, News & Press
Keep up on the latest and greatest for all things connected TV, video advertising and newsworthy stories. From ‘how-to’ guides, white papers on best practices, research insights, annual benchmark reports and case studies, we’ve got you covered.
News & Press
Reports & Insights
Case Studies
Blog
News & Press
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement.
Read more
Innovid Promotes Ken Markus to Chief Client Officer
Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise
Read more
Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA
Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand
Read more
Reports & Insights
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
Check it out
Video Trends & Best Practices for Automotive
This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
Check it out
How Leading CPG Brands Are Pushing the Boundaries of Digital Video
In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
Check it out
CTV Report | Engaging Audiences in the New Living Room
Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
Check it out
Case Studies
Interactive CTV Drives Brand Awareness and Action for Enough! PSA Campaign
Enough!, a non-profit led public service initiative, was looking to drive action and awareness for its PSA campaign to end gun violence.
View case study
Estée Lauder Drives Brand Recall with Data-Driven Video on YouTube
One of Estée Lauder’s premier brands, La Mer, was looking to increase brand awareness of their Crème de la MerTM Moisturizing Crème.
View case study
DeVry Drives Higher Video Performance with Personalized, Interactive Canvas
DeVry University was looking to increase engagement with their video ads to drive interest in their enrollment programs, as well as increase traffic to their website.
View case study
Interactive Video Drives Big Results for a Global Coffee Brand
A leading coffee brand wanted a new way to showcase their portfolio of at-home products, such as coffee beans and pods.
View case study
INNOBLOG
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
The Video Benchmarks report is designed to inform stakeholders across the video advertising landscape with insights around the performance of video and connected TV advertising.
Read the blog post
Kellogg’s Pringles, CBS Interactive and Innovid Debut First Live Streaming Interactive CTV Campaign during the Big Game
Learn how we worked with Kellogg’s Pringles and CBS Interactive to create the first commerce-enabled streaming TV spot during this year’s Super Bowl.
Read the blog post
[WATCH] Talking shop w/ video marketers: How do you measure video success?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry leaders at Microsoft, GroupM, and HP how they measure video success.
Read the blog post
[WATCH] Talking shop w/ video marketers: What is the biggest barrier to doing more personalized, data-driven digital video?
In the latest installment of our video series, Talking Shop with Video Marketers, we ask industry experts what their biggest barrier to doing more personalized, data-driven video is.
Read the blog post
