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Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
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Innovid ready to take on Nielsen with its new measurement solution

Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
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Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
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AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
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NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions

Innovid’s Global Benchmarks Report findings further solidifies CTV’s dominance in reaching and engaging global audiences
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Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital

Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.

Fundamentals

Fundamentals of CTV

Everything you need to know to confidently incorporate connected TV into your omni-channel advertising mix.

Reimagine TV Advertising

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