3 Things Marketers Need to Know to Win Big in the Living Room
It’s been nearly a decade since the first streaming devices hit the market, and we are finally seeing the tipping point for connected TV (CTV) transformation.
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Insights, News & Press
Keep up on the latest and greatest for data-driven video, connected TV advertising and newsworthy stories. From ‘how-to’ guides, white papers on best practices, research insights, annual benchmark reports and case studies, we’ve got you covered.
News & Press
Reports & Insights
Case Studies
Blog
News & Press
Innovid Named as a Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
Leading Video Advertising Platform Experiences Rapid Revenue Growth as Connected TV and Data-Driven Video Advertising Surges
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Mplatform and Innovid win top accolades at The Drum Digital Trading Awards USA 2018
This year's chair, Jana Jakovljevic, vice president of strategic partnerships at Cognitiv, awarded Innovid for it's work with Johnsonville.
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Auto brands lead in adoption of interactive, mobile video ads, study finds
Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research...
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Reports & Insights
Video Trends & Best Practices for Automotive
This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
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How Leading CPG Brands Are Pushing the Boundaries of Digital Video
In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
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CTV Report | Engaging Audiences in the New Living Room
Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
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Annual Global Video Benchmarks
Innovid’s annual benchmark report aims to provide marketers, agencies and digital publishers with guidance and insight on what is resonating in video advertising. Download the report!
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Case Studies
DeVry Drives Higher Video Performance with Personalized, Interactive Canvas
DeVry University was looking to increase engagement with their video ads to drive interest in their enrollment programs, as well as increase traffic to their website.
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Interactive Video Drives Big Results for a Global Co ee Brand
A leading coffee brand wanted a new way to showcase their portfolio of at-home products, such as coffee beans and pods.
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Data-Driven Video Drives Big Results on Facebook
A leading global consumer electronics brand wanted to efficiently generate video views on Facebook with the most relevant content for their custom audiences.
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Personalized Video Delivers Win-Win for Customers & Marketers
Conagra teamed up with Innovid to create a dynamic video campaign for PAM Cooking Spray that delivered personalized messages that would better resonate with audiences.
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INNOBLOG
Innovid CTO & Co-Founder, Tal Chalozin, Inducted into the American Advertising Federation (AAF) Hall of Achievement
We celebrate our CTO and Co-founder, Tal Chalozin, on his induction into the 2018 class of the American Advertising Federation (AAF) Hall of Achievement.
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Introducing... the Mobile Programmatic Video Buyer’s Guide!
Innovid has been collaborating with the MMA and a number of in-app mobile video inventory providers to help demystify mobile in-app for agencies and advertisers...
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Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards
We are thrilled to announce that Innovid and Compass Point Media won a Drum Digital Trading Award for Best Creative Optimization, Best Use of Creativity, and the Chairman's Award...
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Key Takeaways for Auto Marketers from J.D. Power Automotive Roundtable
Leading auto manufacturers joined the agencies and other partners that support their digital marketing efforts at the 13th annual J.D. Power Automotive Marketing Roundtable last week in Las Vegas.
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