STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized
New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories.
News & Press
Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award
The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.
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STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands
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Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic
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Reports & Insights
The Brand Marketer Starter Kit: Omni-Channel Personalization Edition
Learn the basics of personalization, trends & predictions, and best practices needed to launch successful omni-channel campaigns.
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Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
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The State of Connected TV
Report 2020
The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings for marketers.
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The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
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Case Studies
Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
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Volvo, Modi Media & Innovid Drive Sales Lift through CTV Engagement
Auto giant, Volvo, teamed up with GroupM’s Modi Media and Innovid to generate increased engagement within their CTV campaign for the S90.
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L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays
L’Oréal was looking to drive customers to brick and mortar retailers, as well as increase traffic to retailers’ websites through digital video.
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Conagra Brands “Snack King” Drives Royal Results With Shoppable, Interactive Video
Conagra Brands set out to test interactive, shoppable videos to promote snack brands including Slim Jim, DAVID Seeds, and Orville Redenbacher’s popcorn through digital video.
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INNOBLOG
Innovid Introduces Dynamic Plug & Play Strategies to Simplify Personalization
The last thing you need is another overly complicated personalization strategy. Not to worry — our Dynamic Plug & Play strategies make things simple.
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Innovid Partners With Pixability to Advance Personalization Optimization on YouTube
Learn how new technology enhancements from Innovid and Pixability are enabling brands to fully realize the promise of personalization where consumers engage most.
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What Consumers Want: Exploring Attitudes on Personalized Ads in 2020
Learn consumer likes, dislikes, and preferences in Innovid's new study entitled "2020 Consumer Attitudes on Personalized Ads."
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[Interactive] 12 Questions to Answer Before You Execute An Omni-Channel Personalization Campaign
Before you launch a personalized or dynamic creative ad campaign, answer these 12 essential questions.
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