Innovid Named to Crain’s New York Business “2019 Best Places to Work in New York City” List
Independent Global Advertising Platform and CTV Leader Recognized as a Top Employer with Outstanding Culture, Policies, and Employee Experience
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Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories. From ‘how-to’ guides, white papers on best practices, research insights, annual benchmark reports and case studies, we’ve got you covered.
News & Press
Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe
Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives
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Roku and Innovid Bring Sophisticated Measurement Tools to TV
New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory
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Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens
Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display
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Reports & Insights
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
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Video Trends & Best Practices for Automotive
This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
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How Leading CPG Brands Are Pushing the Boundaries of Digital Video
In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
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CTV Report | Engaging Audiences in the New Living Room
Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
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Case Studies
Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
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Volvo, Modi Media & Innovid Drive Sales Lift through CTV Engagement
Auto giant, Volvo, teamed up with GroupM’s Modi Media and Innovid to generate increased engagement within their CTV campaign for the S90.
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L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays
L’Oréal was looking to drive customers to brick and mortar retailers, as well as increase traffic to retailers’ websites through digital video.
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Conagra Brands “Snack King” Drives Royal Results With Shoppable, Interactive Video
Conagra Brands set out to test interactive, shoppable videos to promote snack brands including Slim Jim, DAVID Seeds, and Orville Redenbacher’s popcorn through digital video.
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INNOBLOG
Reinvention Emerges As A Key Theme At This Year’s ANA Masters of Marketing
As thousands of senior marketers from the world’s biggest brands descended upon sunny Florida to talk shop at ANA’s flagship event, a recurring motif seemed to surface—reinvention.
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Calling All Cord-Cutters: Advertising Week NY Day 3
As Advertising Week NY wraps up, the conversations that resonated the AMC halls focused on customer choice, streaming content, measurement, trust and authenticity.
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