Roku and Innovid Bring Sophisticated Measurement Tools to TV
New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory
Read more
Insights, News & Press
Keep up on the latest and greatest for all things connected TV, omni-channel advertising and newsworthy stories. From ‘how-to’ guides, white papers on best practices, research insights, annual benchmark reports and case studies, we’ve got you covered.
News & Press
Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens
Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display
Read more
Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan
New Japan office and team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.
Read more
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
What Amazon’s intention to acquire Sizmek means for the advertising industry and how it will shape the way they create and deliver ads
Read more
Reports & Insights
The Meteoric Rise of Connected TV: 2018 Global Video Benchmarks
Innovid researchers observed and analyzed every campaign run by Innovid between January 1, 2018, and December 31, 2018. Using this data we’ve created benchmarks insights for video advertisers.
Check it out
Video Trends & Best Practices for Automotive
This ebook includes creative best practices for automotive campaigns, as well as trends and opportunities for automotive brands to drive action with consumers.
Check it out
How Leading CPG Brands Are Pushing the Boundaries of Digital Video
In this report, discover how CPG marketers are leveraging data-driven and interactive video across all screens—including connected TV (CTV) to lean in to the direct-to-consumer strategy.
Check it out
CTV Report | Engaging Audiences in the New Living Room
Discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
Check it out
Case Studies
Marketers Capture Attention with true[X] & Innovid in Today’s Living Room
Marketers across all verticals are always looking to increase viewer engagement and time spent with their brands in ways that provide more value to their audiences.
View case study
Volvo, Modi Media & Innovid Drive Sales Lift through CTV Engagement
Auto giant, Volvo, teamed up with GroupM’s Modi Media and Innovid to generate increased engagement within their CTV campaign for the S90.
View case study
L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays
L’Oréal was looking to drive customers to brick and mortar retailers, as well as increase traffic to retailers’ websites through digital video.
View case study
Conagra Brands “Snack King” Drives Royal Results With Shoppable, Interactive Video
Conagra Brands set out to test interactive, shoppable videos to promote snack brands including Slim Jim, DAVID Seeds, and Orville Redenbacher’s popcorn through digital video.
View case study
INNOBLOG
What we heard from brands at the ANA Digital & Social Media Conference
We visited the ANA's Digital and Social Media Conference to engage with brand marketers on the challenges they're facing and the opportunities they're driving toward. Here's everything that we learned
Read the blog post
Resetting the Rules: Tips on Becoming Your Own Boss
We teamed up with the IAB’s Women Visionaries program to inspire more women and share insightful tips on what (and what NOT) to do to become a BOSS.
Read the blog post
Want to Learn More? Whatever You Need, We’re Happy to Chat.