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CTV Advertising

NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important

Report uncovers challenges and opportunities within the converged TV landscape
CTV Advertising

Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display

Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness
CTV Measurement

Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany

Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Company & Culture

Innovid Partners with NCSolutions to Optimize Dynamic Creative Through Unique Purchase Data

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display
Company & Culture

Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement

Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming
CTV Advertising

New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG

Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
CTV Advertising

NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up from 44%

Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
CTV Measurement

Nielsen Rival Innovid's New 'Future Proof' Measurement Lines Up Dentsu As Early Endorser

InnovidXP combines company's ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition
CTV Measurement

Innovid ready to take on Nielsen with its new measurement solution

Connected TV measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
CTV Measurement

Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization
CTV Measurement

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV
CTV Advertising

NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions

Innovid’s Global Benchmarks Report findings further solidifies CTV’s dominance in reaching and engaging global audiences

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