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Company & Culture
Innovid Names Sarah Ripmaster as SVP, Strategic Accounts
Former Smartly.io Global Chief Sales Officer to Lead Strategic Client & Sales Function for Converged TV Advertising Platform
Identity Resolution
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid’s identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy.
Company & Culture
Innovid Appoints Software Ops Veteran Jeff Austin as Senior Vice President of Revenue Operations
Former Stackline VP to spearhead revenue operations for independent converged TV advertising platform
Company & Culture
Innovid Appoints Ad Industry Veteran Dave Fahey as Vice President, Agency Partnerships
Former Viant, Google executive to spearhead agency business for independent converged TV advertising platform
CTV Advertising
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
CTV Advertising
Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes
With Upwave's expertise in brand advertising analysis, combined with Innovid's state-of-the-art advertising platform, ad creative will be adjusted in real-time.
CTV Advertising
Infillion, Innovid Partner To Scale Reach And Streamline Workflow For Interactive CTV Ads
CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
CTV Advertising
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Advertising Measurement
Innovid and NBCUniversal to Deliver Outcomes Measurement for Local Advertisers Across CTV and Linear
Innovid announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
CTV Advertising
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix
Advertising Measurement
Innovid and Davis Elen Advertising Prove Cross-Device Effectiveness in Partnership with Samsung and LG
Expanded InnovidXP partnership measures reach, frequency, and overlap results in real-time across CTV, linear, desktop, and mobile screens to yield incremental reach and frequency-based cost savings
Personalization
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads
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