News Archives

Innovid Names Dale Older as Chief Product Officer

Former IAS executive and 20+ year ad vet will lead product strategy and innovation across the company’s suite of omni-channel solutions

NBCU And Innovid Collaborate On Ad Quality Controls For Peacock

The partnership between NBCU and Innovid underscores how incremental progress in OTT advertising truly is. NBCU has worked to solve one challenge in the OTT supply chain, and there are many to go

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria

STUDY: Nearly One-Quarter of Consumers are More Willing to Share Personal Data with Brands

Privacy is important, but marketers can nurture customer trust through utility and transparency

STUDY: As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty

Innovid & Kellogg’s Pringles “Sad Device” Wins Best Data-Driven TV Campaign Adexchanger Award

The campaign features Kellogg’s Pringles brand in partnership with CBS Interactive, demonstrates the value and creativity programmatic companies can bring to major video campaigns.

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic

Innovid CTO & Co-Founder Tal Chalozin Named One of Business Insider’s “23 People Shaping the TV Advertising Industry in 2020”

The TV industry is undergoing massive shifts and Chalozin is one industry leader at the forefront of helping advertisers navigate these changes.

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers

Innovid Named One of Business Insider’s 18 Hottest Adtech Firms of 2019

After a year of consolidation and shifts in the market, Innovid remains a standout company poised to thrive and grow in 2020.

Innovid Named to Crain’s New York Business “2019 Best Places to Work in New York City” List

Independent Global Advertising Platform and CTV Leader Recognized as a Top Employer with Outstanding Culture, Policies, and Employee Experience

Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives

Roku and Innovid Bring Sophisticated Measurement Tools to TV

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory

Innovid Bolsters Omni-Channel Advertising
Offering with Acquisition of Herolens

Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

New Japan office and team will address market-specific trends and opportunities, engage with new Japan-based advertisers, and expand existing client relationships.

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

What Amazon’s intention to acquire Sizmek means for the advertising industry and how it will shape the way they create and deliver ads

Interactive TV Has Finally Reached Maturity

Contemporary consumption of TV through connected devices isn’t just about on-demand selections, it is now becoming about realizing the earliest dreams of interactive TV and personalization.

Innovid Named to Inc. Magazine’s Best Workplaces of 2019 List

Leading Connected TV and Video Advertising Company Recognized for Outstanding Employee Engagement, Career Development and Trusted Leadership

Why Marketers Need an Understanding of Connected TV to Navigate Upfronts

The growth of CTV is creating huge opportunities for marketers and brands that rise to meet this challenge.

Innovid Expands Measurement and Analytics Business, Appoints Jessica Hogue as General Manager

Innovid Hires Hogue from Nielsen to Head New Measurement and Analytics Initiatives and Deepen Intelligence Across Connected TV Advertising

Connected TV Impressions Growing, Says Innovid Study

In its latest Global Video Benchmark study, advertising platform Innovid found that connected TVs continues to gain in viewership and advertising usage.

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement.

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand

Boots and Suzuki first advertisers for Channel 4’s ‘Dynamic TV’ ad targeting tool

Channel 4 has bolstered its ad suite with the launch of Dynamic TV, which harnesses user data to deliver personalised video ads combining creative campaigns with calls to action.

Channel 4 launches “Dynamic TV” – a European first in VoD ad targeting

Channel 4 today announced the launch of Dynamic TV - a brand new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices

Ad-Tech Startup Innovid Raises $30 Million

Firm will use the money from Goldman Sachs to garner greater share of connected-TV business

‘Choose your own ad-venture’: Innovid raises $30M for customizable advertising

Anyone who’s watched “Black Mirror: Bandersnatch” on Netflix can tell you: Interactive video is cool. That’s what adtech company Innovid has been working on since they launched in 2007

Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding

Video specialist secures pre-IPO funding from investment bank.