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Personalization
Innovid Brings Data-Driven Personalization to Walmart’s Demand-Side Platform’s CTV Advertising Capabilities
New integration helps Walmart Connect advertisers deliver more relevant ad creative to connected TV ads
Company & Culture
Innovid Names Ken Markus Chief Operating Officer
Google veteran to lead cross-functional, company-wide operations building increased value for customers through best-in-class services
Advertising Measurement
Innovid & Ascendant Network Research Spotlights How Advertisers are Adapting Video Mix, Media, & Creative Strategies for Converged TV
Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, CTV, and digital
CTV Advertising
PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering
PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce and deliver interactive connected TV ad campaigns that drive business outcomes
Company & Culture
Innovid Appoints David Helmreich as Global Chief Commercial Officer
20+ year industry veteran to lead revenue and client-focused functions
Advertising Measurement
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings
CTV Advertising
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Report uncovers challenges and opportunities within the converged TV landscape
CTV Advertising
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness
Advertising Measurement
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Company & Culture
Innovid Partners with NCSolutions to Optimize Dynamic Creative Through Unique Purchase Data
New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display
Company & Culture
Innovid and Fox Corporation Strike Multi-Year Partnership for Cross-Platform Measurement
Partnership to Cover the FOX Portfolio, Leveraging InnovidXP for Measurement of Linear & Streaming
CTV Advertising
New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG
Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
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