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CTV Advertising

Here's the latest in CTV Advertising.

Explore all CTV Advertising

Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company

Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.

CTV Accounts for Half of Global Video Impression Share for Retail Advertisers

New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance

Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives

A look into how Retailers are adapting media & creative strategies today

A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game

From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.

CTV x Commerce: Media & Creative Strategies to Build Loyalty & Drive Shoppable Experiences

Innovid and Roundel deep dive into shopper behavior and how advertisers are adapting their CTV and creative strategies to keep up.

Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes

With Upwave's expertise in brand advertising analysis, combined with Innovid's state-of-the-art advertising platform, ad creative will be adjusted in real-time.

Infillion, Innovid Partner To Scale Reach And Streamline Workflow For Interactive CTV Ads

CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
Case Studies

CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control

Read how through a more hands-on-keyboard approach, CMI Media Group and their partner agency, Compas, were able to get into market quickly and confidently across advertisers.

CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers

New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance

Shifting Gears: Global CTV & Creative Insights

An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape

CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.

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