CTV Advertising
Here's the latest in CTV Advertising.
News
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Download Innovid's new guide, “Holiday Shoppable Advertising Unwrapped," for best practices on leveraging shoppable ad formats that shorten the path to purchase this holiday season - and beyond!
News
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid's 2024 AdExchanger Award for “Most Innovative TV Advertising Technology" recognizes the company's groundbreaking Harmony initiative to keep TV open for everyone and controlled by no one.
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
Explore all CTV Advertising
News
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Download Innovid's new guide, “Holiday Shoppable Advertising Unwrapped," for best practices on leveraging shoppable ad formats that shorten the path to purchase this holiday season - and beyond!
News
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid's 2024 AdExchanger Award for “Most Innovative TV Advertising Technology" recognizes the company's groundbreaking Harmony initiative to keep TV open for everyone and controlled by no one.
Media Mavens: The Innovid Interview with Amy Porter
In this Innovid interview, Amy Porter, VP/Group Director-Digital Media Strategy at RPA, discusses frequency management, the modern ad server, CTV advertising's future, and the power of shoppable ads.
Introducing Innovid's New Guide: "Holiday Shoppable Advertising Unwrapped"
Get tips, tricks, and invaluable insight on how to create highly effective shoppable ads with Innovid’s new guide — Holiday Shoppable Advertising Unwrapped.
Reports
Holiday Shoppable Advertising Unwrapped
Innovid’s Holiday Shoppable Advertising Unwrapped includes tips and tricks to ensure your CTV and digital shoppable ads boost your bottom line this holiday season.
Case Studies
Using Emotion Targeting, PMG Drove Incremental Visits And Sales
Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.
The Power of Shoppable Advertising: Q&A With Innovid's Dan Mouradian
Innovid's Dan Mouradian discusses how shoppable advertising, especially on CTV, is helping brands compress the funnel.
Medal-Winning Advertising
With the unmatched data from our ad server, Innovid has identified medal-winning ads in the Video Completion Rate and Click-Through Rate categories.
The Power of Shoppable Advertising: Q&A With Roundel's Justin Haynes
In this Q&A, Roundel's Justin Haynes describes the growing opportunity for advertisers to reach consumers with shoppable advertising via CTV.
Press Releases
Innovid Reports Q2 2024 Financial Results
Q2 2024 revenue increased 10% year-over-year to $38.0 million
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
Vertical Benchmarks Week: "2024 Advertising Insights Report for Retail"
Innovid’s 2024 Advertising Insights Report for Retail analyzes billions of video ad impressions to help retail marketers improve their CTV and digital advertising.
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