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CTV Advertising

Here's the latest in CTV Advertising.

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Case Studies

Energizer’s CTV Strategy Keeps Going, And Going, And Going…

Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
Case Studies

Enfamil Raises Awareness & Sparks Action with CTV

With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Blogs

Streaming Is a Part of Everyday Life, and So Is Shoppable CTV Advertising

A new Roundel and Innovid report finds that shoppers are increasingly streaming content; they interact with CTV ads; and they make purchases via shoppable ads.

3 Key Trends Defining Cannes Lions 2024

These three advertising topics drove discussions at Cannes Lions 2024 and will be crucial to the success of brands, agencies, and publishers. 

Harmony Direct: A More Efficient CTV Supply Path (Video)

Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.

The Rise of Shoppable CTV Advertising

Roundel and Innovid launched CTV x Commerce 2024, a new data-driven report exploring the rise of shoppable advertising.
News

Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising

Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks
Reports

New! Roundel and Innovid Present CTV x Commerce

CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.
Reports

2024 Advertising Insights Report for CPG

Innovid’s data on 380 billion video ad impressions gives CPG advertisers insight into reaching and engaging audiences and measuring and driving outcomes with CTV and digital advertising.
News

Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising

Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies
Reports

2024 Advertising Insights Report for QSR/Restaurants

Innovid’s data on 380 billion video ad impressions gives QSR and Restaurant advertisers insight into reaching, engaging audiences and measuring and driving outcomes with CTV and digital advertising.
Videos

Innovid Harmony Direct: A More Efficient CTV Supply Path

Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path.

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