CTV Advertising
Here's the latest in CTV Advertising.
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
News
Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV Awards
Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
Explore all CTV Advertising
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
News
Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV Awards
Global Converged TV Measurement Platform Provides Unrivaled View of CTV + Linear Universe & Powers Instant Optimization
Introducing Harmony
Innovid's Harmony is a first-to-market product suite bringing harmony to the CTV advertising ecosystem for advertisers, publishers, and media platforms.
Bringing Harmony to the CTV Marketplace. Together.
Innovid launched Harmony, new products that address CTV advertising's biggest challenges to build a better future for brands, agencies, and publishers.
News
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One
Harmony Direct – First of Several Harmony Product Innovations – Bringing Transparency, Efficiency, & Sustainability to the CTV Supply Path
Can the CTV Advertising Ecosystem Avoid the Mistakes of the Past?
As linear TV rapidly approaches its fully digital future, we can learn a lot from the mistakes of the digital display past to create a better CTV future.
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
Media Mavens: The Innovid Interview with Andres Fabian
In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.
Personalization and CTV: Advertisers Close in on the Holy Grail
As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, Innovid's Dan Mouradian and Blair Robertson make the case that personalized ads will transform TV advertising.
Innovid Launches "The CTV Advertising Insights Report 2024"
Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends for brands, agencies, and publishers.
News
Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers
Report Highlights Continued Growth in CTV, Interactive, & Dynamic Ad Engagement
as TV’s 100% Digital Future Approaches
Reports
The CTV Advertising Insights Report 2024
Innovid’s annual, data-driven look into how global advertisers reach and engage audiences and measure and drive outcomes across the CTV and digital video landscape
Want to Learn How We Can Make Your Advertising Easier?