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CTV Advertising

Here's the latest in CTV Advertising.

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CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions

Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.

Global CTV & Creative Insights

A look into how global advertisers are adapting media & creative strategies today
Press Releases

CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study

Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix

InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising

Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across Disney digital and streaming inventory, using InnovidXP.

Connected TV World Summit | The opportunities in an expanded ad-supported streaming universe

What impact will SVOD advertising tiers have on ‘Opportunity to See’ and total reach; Does FAST provide valuable contextual targeting opportunities, or it just ‘more audience’?

Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising

Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.

Adapting Mix, Measurement, & Creative Strategies for Converged TV

Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape. 

Adtech Empowers Industry Evolution: Predictions for 2023 

What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.

PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering

PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce and deliver interactive connected TV ad campaigns that drive business outcomes

Innovid's Dave Helmreich in the C Space Studio

Live from CES 2023: Dave Helmreich, Chief Commercial Officer, Innovid, fills advertisers in on the importance of outcomes metrics, unifying investments across linear, CTV, and digital video

3 CTV Strategies to Spur More CPG Brand Loyalty 

We're digging into data-backed streaming strategies to boost brand loyalty on CTV.

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