CTV Advertising
Here's the latest in CTV Advertising.
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
News
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
Reports
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today
Explore all CTV Advertising
Case Study – Compulse x InnovidXP: Optimizations Spike CTV Campaign Outcomes for Finance Company
Get an inside look at how Compulse used InnovidXP to optimize CTV campaign messaging and audience targeting in-flight, resulting in a 241% lift in KPI performance.
News
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
New global report from Innovid highlights sustained growth in CTV as retail advertisers prioritize reach and performance
Reports
Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives
A look into how Retailers are adapting media & creative strategies today
Videos
A New Era for Streaming Ads: Publishers Are Upgrading Their AVOD Game
From Netflix’s ad-supported tier to the rise of free streaming services like Tubi and Freevee, there’s no question: AVOD is booming.
Reports
CTV x Commerce: Media & Creative Strategies to Build Loyalty & Drive Shoppable Experiences
Innovid and Roundel deep dive into shopper behavior and how advertisers are adapting their CTV and creative strategies to keep up.
News
Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes
With Upwave's expertise in brand advertising analysis, combined with Innovid's state-of-the-art advertising platform, ad creative will be adjusted in real-time.
News
Infillion, Innovid Partner To Scale Reach And Streamline Workflow For Interactive CTV Ads
CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
Case Studies
CMI Media Group Increases Speed-to-Market With Hands-on Keyboard Control
Read how through a more hands-on-keyboard approach, CMI Media Group and their partner agency, Compas, were able to get into market quickly and confidently across advertisers.
News
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
New global report from Innovid highlights sustained growth in CTV as automotive advertisers seek engagement and performance
Reports
Shifting Gears: Global CTV & Creative Insights
An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape
CTV & Creative: What We Learned Analyzing +330B Global Video Ad Impressions
Innovid analyzed +330 billion video impressions to uncover the latest CTV and creative insights for advertisers.
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Innovid is proud to partner with NBCUniversal to provide advertisers with a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes.
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