CTV Advertising
Here's the latest in CTV Advertising.
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
News
Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero
Innovid partners with 51toCarbonZero to help reduce its carbon footprint and promote sustainability across all of its products and solutions.
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
Explore all CTV Advertising
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
News
Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero
Innovid partners with 51toCarbonZero to help reduce its carbon footprint and promote sustainability across all of its products and solutions.
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
Reports
Winning Big with CTV Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
News
Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports
As live sports shift to streaming, Innovid's latest report, “Winning Big with CTV Advertising on Live-Streamed Sports,” reveals how CTV advertising is reshaping the fan experience & redefining ROI.
The Many Reasons Brands Love Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
Making Advertising Better for All: Innovid’s Vision Amplified with Mediaocean & Flashtalking
Innovid CEO Zvika Netter explains how Innovid’s agreement to be acquired by Mediaocean and merge with Flashtalking is designed to create an independent partner that will put advertisers’ goals first.
Press Releases
Mediaocean to Acquire Innovid (NYSE:CTV)
Innovid will Merge with Flashtalking by Mediaocean to Create a Premier Independent, Omnichannel Ad Tech Platform
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
Shoppable Advertising Q&A: Amie Owen, Global Chief Growth Officer, Kinesso
In this Q&A, Amie Owen, Global Chief Growth Officer at Kinesso, explains shoppable advertising's power and why her agency's credo is, “Make everything shoppable, everywhere, all the time.”
October Is Advertising Industry Conference Month: Insights from ANA Masters of Marketing, CIMM Summit, and AWNY
At the ANA, CIMM, and AWNY conferences, Innovid executives delivered insights and actionable advice on CTV advertising, sustainability, retail media, measurement, and more.
News
LG Ad Solutions the Latest Industry Leader to Join Innovid’s Harmony Initiative
LG Ad Solutions is the latest industry leader to join Innovid's Harmony initiative. PMG, an early agency adopter, is now rolling out Harmony Direct across its portfolio of clients.
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