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CTV Advertising

Here's the latest in CTV Advertising.

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News

New Innovid Study: CTV Devices Account for Over Half of Global Video Impressions in CPG

Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
News

NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up from 44%

Innovid’s inaugural CPG report reveals the power of CTV for brands in reaching and engaging global audiences
Blog

Add the CPG on CTV Guide to Your Cart

Learn how CPG CTV advertising strategies have adapted through insights gained from analyzing 103+ billion video impressions served on Innovid’s platform.
Reports

Add to Cart: The CPG Guide to CTV

Discover Innovid’s research into how CPG marketers are leveraging the CTV channel. You’ll find effective strategies, benchmarks, and more.
Blog

Protect Your CTV Ad Dollars: Innovid Automates CTV Measurement with Leading Verification Partner, Oracle Moat

Innovid and Oracle Moat's new advanced CTV measurement features actively detect ad fraud on CTV. Protect your media investments and learn more here!
Blog

Reimagine TV Advertising? We Did That—and There’s a Highlight Reel

Campaign partnered with Innovid to interview the industry's top advertising execs on all things CTV, measurement, and more. Tune in!
Videos

The Future of Creativity

Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired!
Videos

Creativity IRL

What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.
Videos

The Rise of Converged TV

How has the rise of converged TV transformed the ad world? Make sure your campaigns come out on top with these valuable insights from the execs at Comcast, Tubi, Carat, Media Monks, Yahoo! and more.
Videos

The Power of Creative Optimization

What can your ad campaign achieve with creative optimization? Hint: Engagement through personalization is just the tip of the iceberg.
Videos

Reimagine TV Advertising

Discover how the biggest players in digital advertising are changing the TV world.
Videos

Navigating the Evolving CPG Advertising Marketplace

Innovid’s Barret Roberts, VP, Head of Industry CPG, speaks to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization.

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