Creative Management
Here’s the latest in Creative Management.
Blog
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Blog
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Blog
Mechanizing Your Media Ops with DCO: Future-proof for 2023
Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.
Explore all Creative Management
Blog
Adapting Mix, Measurement, & Creative Strategies for Converged TV
Innovid x Ascendant Network uncovered how advertisers are adapting their video mix, measurement, and creative strategies today to take advantage of the converged TV landscape.
Blog
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Blog
Mechanizing Your Media Ops with DCO: Future-proof for 2023
Learn what DCO is, when advertisers use it, and why there’s an urgency for your brand to adopt it now.
Blog
Fueling The Future of Creative with Auto Optimization
Innovid has added some notable additions to our existing Auto Optimization solution. Here are the big updates and what that means for you.
Blog
*New* Ad Authoring Tool: Adobe Animate Composer
Innovid is proud to present our newest addition, Adobe Animate Composer! You can now author dynamic ads that include interactivity and timeline-based animations through a seamless workflow.
Blog
How a Financial Brand Accelerated Engagement Through a Pivot to DCO
Personalization works. See how this financial brand leveraged Innovid's DCO technology to boost conversions halfway through their campaign.
Videos
The Future of Creativity
Can you sum up the future of creativity in one word? We asked industry leaders to describe the future of creativity… in one word. Check it out to get inspired!
Videos
Creativity IRL
What do the experts find most inspiring about the advertising world of today? Everything from creativity to purpose-led growth and sustainability efforts, here. Fight FOMO—and watch now.
Blog
8 Cutting-edge QR Code Advertising Strategies
QR code advertising is so hot right now. Why? With QR codes, CTV advertisers can engage viewers at every stage of the marketing funnel. Here are 8 QR code strategies to take your interactive video ads
Blog
CPG Brands and Sequential Messaging: Ads So Personalized, You Won’t Need the Skip Button
There's so much potential for CPG brands to tell captivating stories through sequential messaging. Here’s a bit about what sequential messaging is and how CPG brands can use it.
Blog
3 Trends in CPG Digital Commerce
As brands continue evolving and fine-tuning their “content as CPG digital commerce” strategy, several highlights stand out.
Blog
Peach Joins Innovid Creative Bridge to Streamline Creative Delivery
Peach integrates with Innovid’s Creative Bridge to automate creative delivery and workflow for mutual global brands.
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